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Suzuki Announces Enhanced Incentive Program for GSX-R Recall Service

The free pickup and delivery offer is in addition to the incentive that provides eligible customers a $100 prepaid Visa card upon completion of their motorcycle’s recall service.

Boat Fix Telematics Provider Aiming Monitoring Services at Dealers

Using a telematics transmitter installed on the boat, Boat Fix provides real-time data on the top three components that the company found trigger the most alerts: batteries, bilge pumps and shore power.

Harley-Davidson of Washington DC Sells with Help from Performance Brokerage Services

Performance Brokerage Services announced the sale of Harley-Davidson of Washington DC in Fort Washington, Maryland, from Thomas Moorehead to Brett Tekavec.

Performance Brokerage Services Helps Sell California Dealership

Performance Brokerage Services announced the sale of Top Rocker Harley-Davidson in Canoga Park, CA, from Scott Fischer to Rodin Younessi.

RumbleOn Aims to Become Largest Listing Service in Powersports Industry

RumbleOn, the only 100-percent-online powersports marketplace, announced it will launch RumbleOn Classifieds, a one-stop platform exclusively for consumers to buy and sell powersports vehicles.

F&I: Turning Inventory with Repeat Customers

The key to success is turning the inventory as often as possible and to not let the units age.

‘Wet’ Your Customer’s Appetite for Personal Watercraft

If your customers are reminded how much fun it is to ride a PWC, it might be all they need to make the decision to invest in one, whether it be new or used.

Tucker Introduces Tires, Shop, Service Catalog

In response to dealer demand, Tucker released a new addition to the family of catalogs: Tires • Shop • Service.

Polaris Names Gilbert as Chief Customer Engagement and Growth Officer

In this newly created function, Gilbert will be responsible for developing and implementing marketing solutions and growth strategies that introduce new consumers to the Powersports industry and connect with customer segments outside of the company’s traditional core target market.

American Honda Announces Organizational Changes to Better Serve Customers and Dealers

Chief among the changes is the formation of a dedicated Customer and Dealer Services group that focuses on those areas that directly interface with customers and dealers. Headed by Chuck Miller, this group is responsible for Sales Training, Customer Relations, Rider Education, and vehicle distribution.

V-Twin Market Update: The Search For New Customers Continues

By this point, everyone knows how Harley’s woes with selling new bikes and finding new customers has trickled down to just about everyone in the powersports industry (except perhaps the UTV market). We don’t mean for this to sound so downbeat, but it is what it is until we find some solutions… and fast!

Golf Car Dealership Group Boosts Online Leads Partnering with Web Services Provider

Mission Golf Cars and its family of dealerships, known for five stand-out stores in central and south Texas, also has a stand-out Instagram account.

Evolution of a Customer: High On ‘Game-I-Fiction’

People literally get “high” on games. Endorphins flow into the brain when you complete or win a silly game whether it comes free on your smartphone or involves $100 million in the lotto. Digital, video, casino, computer, TV – games are everywhere. Warcraft and Call of Duty sales surpass book sales around the globe. I

Exhaust System Service

Exhaust systems often need to be removed for vehicle service. The components of the exhaust system may be few and simple, but installing and removing them can be frustrating. Use these tips gained from years of experience to make it easier for the technician and a better experience for the customers. 1. Be prepared for

Citi Retail Services Expands Partnership with American Honda

Citi Retail Services announced a long-term agreement with American Honda Motor Corp. to provide a private label credit card program supporting Honda’s Powersports dealer network nationwide.

Setting Up Customers’ Sport Bikes for Track Days

Sport bikes are so fast it is hard to enjoy them on the street without danger to life and license. Taking them to the race track allows the rider to enjoy the upper end of their performance envelop in a controlled environment free of slow cars, double yellow lines and speed limits.