‘Wet’ Your Customer’s Appetite for Personal Watercraft

If your customers are reminded how much fun it is to ride a PWC, it might be all they need to make the decision to invest in one, whether it be new or used.

Summertime means personal watercraft action is at its peak and it also means it is time to think about the potential opportunities for your powersports business.
Generally speaking, consumers will spend their money on things they want long before they spend it on things they need. When was the last time you knew someone who neglected an oil change on their car, claiming money as the reason, but the next thing you know they have a new TV or patio furniture?
It’s all too true, but it couldn’t be more so than for dealers because personal watercraft and their related accessories are something that is always a “want.” I think it is safe to say that most of us have wanted one at some point. We’ve all had a friend who had one and let us ride it, resulting in instant enjoyment and the desire to have our own.
If your customers are reminded how much fun it is to ride a PWC, it might be all they need to make the decision to invest in one, whether it be new or used. You can also benefit from parts, accessory and service revenue.
Looking at the PWC market, is it possible for all powersports dealers to benefit from it? Maybe not, but when it comes down to it, recreational riders account for the majority of PWC sales and this is good news for powersports dealers, because water is everywhere.
Naturally, the market is strong in oceanfront areas and near the Great Lakes, but landlocked PWC owners have found plenty of places to ride. Inland lakes are increasingly becoming hotspots for vacations and watersports; rivers and reservoirs are fair game as well.
PWC racing and free riding is taking place not only on the mainstream aqueous hotspots but also on inland lakes across the country, proving that the popularity of the sport is expanding all the time. It is these racers and free riders that are the core enthusiasts of the sport and their efforts stimulate the recreational market. PWC just may be quietly growing into a larger share of the marketplace than it has ever held.
Aside from selling PWCs themselves, there are many other opportunities to take advantage of, both from manufacturers as well as aftermarket accessory suppliers and with new PWC features transforming them from fun and done toys to a serious craft that can be ridden all day long on some really cool adventures; the options are endless.
Apparel almost goes without saying and with jackets, gloves, wetsuits, eyewear, footwear, lifejackets and more, there are ample choices to provide what your customers may be looking for.
Performance accessories such as mats, seats, footholds and railcaps are common with racers and recreational riders alike, providing function as well as looks.
Maintenance and trailer accessories are growing in popularity as well. With the availability of information on the internet, more and more of our customers are tackling their own maintenance, but they still need the parts.
Whether it is racing or personal use, basic maintenance items such as oil are always in need. If you already stock factory or performance oils, your supplier almost certainly offers marine/PWC oils too.
The popularity of sound systems and electronics is just as strong in the PWC segment as others. Waterproof speakers and mobile phone cases, dry bags, action cameras and even solar battery chargers are common PWC accessories. These types of accessories can even cross over into other markets such as off-road/ATV/UTV, offering good opportunities for powersports dealers who are currently stronger in one than the other.
There are many factors to consider in what may seem to be a quiet sport. Careful market research to determine the potential for opportunity is the first step. If you have no involvement with PWC, it certainly does not make sense to bring it on full speed ahead, and maybe it never makes sense, but without careful consideration, you may be missing out.
It’s our job to remind people how much fun they can be having with powersports and how accessories can make their experience better. A smart, careful approach to this segment can improve on your current success or create an all-new opportunity for your business.

You May Also Like

Rule the Track With the 2024 KTM 450 SMR

Still unbeatable. Still undeniable.

2024 KTM 450 SMR

The KTM 450 SMR is the bar of reference for Supermoto. For riders seeking an escape from the limits of the road, for dirt bikers that want to feel an exhilarating drift (but on the asphalt), for those that want the ideal training tool or Supermoto racers craving to lead the pack, it is the only choice.

Verge Motorcycles Launches Electric Superbike

The unique luxury bike designed by Finnish F1 legend Mika Häkkinen features a stylish and bold design combined with Verge’s unique technology.

Mika Häkkinen, Verge Motorcycles
The New BMW R 18 Roctane

The new BMW R 18 Roctane is the fifth member of the R 18 family: cruising and touring in custom bagger style.

BMW R 18 Rocktane
Limited Edition Arctic Cat Prowler Pro S Is Built for Customization

More than 50 custom-built accessories are available.

Arctic Cat Prowler Pro S
The New BMW R 12 nineT

Purist classic roadster. Ready to customize.

BMW R 12 nineT

Other Posts

Husqvarna Motorcycles Reveals Exciting New Look for the 2024 FS 450

The latest evolution of the premium supermoto racer delivers unrivaled performance.

2024 FS 450
Harley-Davidson Enthusiast Collection Introduces Fast Johnnie

Celebrating muscle car culture and racing heritage.

Harley-Davidson Launches a New Icon with Electra Glide Highway King

Laced wheels, wide whitewall tires, a two-tone windshield, solo suspension seat and carefully curated colors are all inspired by a true Harley-Davidson icon.

Harley-Davidson Introduces All-New CVO Motorcycles

Limited mid-year CVO Street Glide and CVO Road Glide models will debut at Harley-Davidson Homecoming and 120th anniversary events.

Harley-Davidson CVO Road Glide, Street Glide