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DragonFire to Reveal DualSport Ranger and ASA Raffle RZR

With dune season set to kick off, DragonFire is bringing the heat to the Sand Sports Super Show September 19-21. In addition to showing off its popular RacePace range, a new ReadyForce Ranger Crew makes its SoCal debut.

Maxxis Enhances Brand with MAP Policy

Furthering its efforts to maintain and enhance its brand image, Maxxis has implemented a Minimum Advertised Price (MAP) policy for all of its ATV and Motorcycle products.

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Yamaha Launches ‘Build Your Own’ Viking VI Site

Yamaha Motor Corp., U.S.A., has launched a new Viking VI ‘Build Your Own’ site providing customers the opportunity to personalize and accessorize their vehicle online. Current and potential Viking VI customers can now see what their customized machine might look like via an interactive site.

Rockford Fosgate Partners With Tucker Rocky For Motorcycle Powersports Line

Rockford Fosgate has announced that it has partnered with Tucker Rocky Distribution to carry Rockford’s Powersports product line through its nationally distributed Biker’s Choice catalog. The partnership kicked off on July 26 during Tucker Rocky’s mid-year dealer show.

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Arrow Special Parts Announces New Pricing and MAP Policy for US Market

Arrow Special Parts, the manufacturer of Arrow exhaust systems, has released its pricing for the third and fourth quarters of 2014. Along with this pricing, Arrow Special Parts announced it will now have a MAP policy for the US market to enhance brand value to its dealer network.

STI Tire & Wheel Launches New Website

STI Tire & Wheel has announced the launch of its completely redesigned website. Lead by bolder STI product photos and easy-to-navigate categories, the new site also gives visitors more detailed presentation of features-and-benefits information.

SpeedMob, Inc.’s First Brand Distribution Contracts Announced

SpeedMob, Inc. has announced that it has finalized the first of many distribution contracts for the North American market. SpeedMob, Inc. will now manage the distribution of TechSpec Gripster Tank grips, Fly-N-Hawgz saddlebag, fork and frame paint protectors for Harley Davidson, and Dion Device brake lever protectors..

Impossible to Ignore: Dealer Management Systems

Picture yourself in this scenario: You’re working behind the counter of a fast food restaurant, but you don’t have a register or system in place to take orders. Menu items, price, stock quantity, communication tools and accounting are no longer at the push of a button. Your only option is to take out a piece

Novation North America Separates From D2M

Novation North America, Inc. (NNA), exclusive distributor of TCX boots in the USA, announces its intention to separate from D2M Inc. as part of a broader restructuring strategy. TCX will continue to be distributed directly to dealers, through NNA’s network of sales representatives.

Custom Chrome HYDRO RevTech Wheels

New for 2014 the HYDRO is one of six designs of Modular RevTech Wheels from Custom Chrome. These wheels are available in midnight series black or chrome, are CNC-machined in the USA and have matching rotors and pulleys.

Rizoma Indicator Lights

New for 2014, Rizoma’s indicator lights come in three different models – Zero, Club and Club S. The Zero has undergone a facelift, the Club is the new direction in the motorcycle retro segment, and the Club S has a four wire configuration with more functionality.

OEM Update: Arctic Cat

Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum.  The big news at the show was how Sheffield

Kuryakyn Celebrates 25 Years of Innovation

Team Kuryakyn celebrates a major milestone this year. To commemorate the occasion, the team is working on a whole host of updates that focus on making the customer experience the best in the industry.

BMW Factory Racer and Vincent Isle of Man Winner Added to Las Vegas Motorcycle Auction

Ex-1973 Daytona 200 1972 Butler & Smith BMW F750 and the 1950 Isle of Man Clubman TT-winning 1947 Vincent HRD Series B Rapide will be offered at auction in Las Vegas on Jan. 9 at Bally’s Hotel & Casino. Both of the motorcycles will join the Silverman Museum Racing Collection of Ducatis and the Pierce Family Museum Collection of Harley-Davidsons.