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Kuryakyn Celebrates 25 Years of Innovation

Team Kuryakyn celebrates a major milestone this year. To commemorate the occasion, the team is working on a whole host of updates that focus on making the customer experience the best in the industry.

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Team Kuryakyn celebrates a major milestone this year. From the original ISO-Grip and Hypercharger that launched in the company’s early years, to the latest new products, Kuryakyn has grown from an idea to a world leader in aftermarket motorcycle accessories. To commemorate the occasion, the team is working on a whole host of updates that focus on making the customer experience the best in the industry.

The first update to roll out will be a new look and design for Kuryakyn.com. Debuting this Spring, new features will include updated search tools and video center. The updates have been developed to maximize the customer experience. “Making it easier for customers to find the information they are looking was our primary focus with the website redesign,” explains Chris Law, Kuryakyn’s Digital Marketing Manager.  

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Kuryakyn’s rolling showroom is also slated for some major changes in 2014. The Kuryakyn semi trucks, a long-time fixture on the rally circuit, are receiving a full face lift that includes new awnings and wraps. "We are totally revamping our rally presence for 2014," says Kuryakyn Rally Manager Bryan Desimone. "Look for the big debut of the big rigs at the Laughlin River Run April 24-27."

With the focus on facilitating customer’s ability to access the information they need, Kuryakyn has also taken a fresh approach to their catalogs this season. Along with a modified release schedule and a more focused layout with simpler organization, the catalogs will continue to be the “go-to” source for product education. The following Accessory Catalogs are scheduled to be released throughout the riding season; Harley-Davidson, Victory & Indian, Gold Wing, Metric Cruiser, and Kuryakyn Luggage.

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"As proud as we are of our past, we are really looking forward to the ride for the next 25 years," concludes Desimone.

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