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OEM Update: Arctic Cat

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Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum. 

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The big news at the show was how Sheffield (USA) and TD (Canada) will finance up to 125% of the MSRP in add-on Arctic Cat wearables and “no limit” in hard parts (up to $50,000) with approved credit. Full head-to-toe packages of ArcticWear (helmet to boots) can let you strut your stuff for as little as $23.34 a month.

Even the catalog this year lists the MSRP, and the monthly payment, should you choose to finance any bolt-on or wearables. On display: Replica sleds abound, as does carbon fiber; Spy Goggles joins forces with Team Arctic Cat; and a new WildCat UTV with a narrower 50” track for ATV friendly trail systems.

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