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Shifting Gears

Printing All The News That Fits


Aftermarket executive of the year, now a free agent! In a tersely worded statement from Paul Stroud, Triumph’s director of sales & marketing, Internet rumors were confirmed. “I write to advise you that Greg Heichelbech is no longer the CEO of Triumph Motorcycles America. I would like to take this opportunity to thank Greg for his leadership of the company and I wish him every future success. Looking forward we will continue to work to progress our business in line with the direction as outlined at our Dealer Conference. Reporting through to myself, Matt Sheahan will remain as COO, and Don Carleo as the CFO of our operations.”
Just in time for this issue’s look at UTV accessories, STI Tire & Wheel announced the launch of its revamped website. Led by bolder product photos and easy-to-navigate categories, the new site is said to give visitors a more detailed presentation of the features and benefits. “Our original website helped us deliver a wide range of news and information covering a smaller product mix,” said STI’s Jamie Chisholm.

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“The new site is designed to further promote our growing catalog of tires and wheels for UTVs, ATVs and off-road motorcycles.” With two main drop-down categories for tires and wheels, the site includes complete sizing information, and visitors can also view and download tech info. The site is built on a responsive design that works as well on mobile devices and tablets as on desktop computers and laptops. The new site – – also connects STI’s Facebook and Instagram pages.
Saddlemen is also sitting tall in the saddle with a new site. “We listened to our customers and redesigned our site to provide them with a better way to search for the products they need,” explains Saddlemen CEO David Echert. “Now they have the freedom of browsing our site from their favorite mobile device or desktop computer, along with searching for products based on make, model and year.” 

The new Saddlemen site offers a number of enhancements, including improved navigation, drop down menu options and downloadable detailed instructions for any Saddlemen product. Visit to experience the new site and to learn more about Saddlemen’s line of seats, luggage and accessories.
KTM North America, Inc. has hired Scott Buxton as North East Region area sales manager. A powersports industry veteran, Bruxton brings more than two decades of motorcycle parts, accessories and apparel experience to his position with KTM. He is also a motorcycle riding instructor and 23-year member of the New England Sports Committee. “I have always admired KTM for its off-road success and legendary history,” said Buxton. 

“I am looking forward to implementing a new vision and direction alongside my new colleagues in the KTM sales department – some of the most brand-focused and motivated people I have had the pleasure of working with.” Scott’s proven sales expertise at the dealership, distribution and OEM level, combined with his appetite for success, made him a clear choice for the KTM team, according to East Coast Regional Sales Manager Brooks Hamilton.
On the chain gang! Robbi Roberts is the new national sales manager for RK Excel America. A former motorcycle dealership owner in Indiana, Roberts raced motocross, supermoto and roadracing since 1972, earning an AMA CCS Championship in 2009.  “We are honored to add such a skilled professional with the RK Excel America team,” said company President Frank Miyake. “Robbi is very familiar with dealership operations as he was himself an owner of a dealership for more than 10 years. 

Robbi’s passion for the motorcycle industry along with his real world dealer experience is exactly what RK Excel America needs to further develop and implement our future business plans.”
Running wide open with no brakes: California speedway racing legend Greg Hancock is now the Troy Lee Designs distributor for Sweden. “Our dads previously worked together, and Greg and I spent a lot of time together back then as kids,” said Troy Lee. “We have supported Greg throughout his speedway racing career and I’m proud to continue our relationship with him in the business world.”

Hancock Distribution will offer the complete TLD Moto, Bike and Sportswear collections, as well as the entire Seven racewear collection. “This is an amazing and long-awaited opportunity,” said Hancock. “I’ve known Troy since I was a kid, and have had a great passion for the TLD brand since the early days of its establishment. I look forward to a winning partnership with Troy Lee Designs while building the brand throughout Sweden.” Hancock Distribution is based in Älvsjö, Sweden. For more information, visit and follow on Twitter @TLDSweden.

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