The Credit Union Conversion
Swing at the Conversion Every Time, Part 2
Yamaha Announces Certified Pre-Owned Program
A combination of warranty and financing promises to entice used PWC buyers into dealerships. The program promises that buyers will be able to “purchase used units with 100 percent confidence,” instead of purchasing from third-party sellers.
Motorcycle Mall
This Newark, N.J.-based dealership is a family business with a family atmosphere.
Exploring The Bicycle Cross-Over Market
Biking aficionados have more in common with your regular customers than you might think. After all, the invention of the bicycle served as the foundation for the modern day motorcycle. You might be surprised at the overlap between both markets.
You Can’t Manage It If You Can’t Measure It
We’ll be comparing March data from a good-performing metric 20-group with the national norm numbers and the averages for the Top 5 dealers for this group in each category. Hmm … total store sales are down from last year through March. As you will see below, this is not attributed to unit sales. The overall
Harley-Davidson Motorcycle Dealers Ranked Highest By 2013 Pied Piper PSI
Harley-Davidson dealerships were top-ranked in the newly released 2013 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success.
nizeX Opens New Customer Contact Center
While nizeX has long served the support needs of its Lizzy software customers via phone, email and PDM, this new, U.S.-based customer contact center offers an innovative new way to support the needs of powersports dealers.
Selling to the Adventure Motorcyclist
Adventure motorcycling is a mindset; a way of approaching the world. It’s a means of expression; riders want to live out their dream adventures or maybe just look like they are. The way you approach your customer is key to success with this segment of the market.
Motorcycle Industry Council Launches ‘Revive Your Ride! Win Big Spring Giveaway’
From now through June 30, the powersports promotion offers customers a chance to win one of 50 aftermarket prizes and gift certificates, aiming to drive traffic to dealerships across the country. Each participating dealer receives two free promotional posters and can also access downloadable banners, postcards and other digital materials – all for free – on the Revive Your Ride! website.
February 2013 Service Department Performance
In this article, we’ll be comparing February data from a good-performing metric 20-group, the National Norm (NN) numbers and the averages for the Top 5 dealers of the group in each category. Total store sales were up slightly for the group, but dropped considerably for the Top 5 and almost 4 percent for the NN
How to Give Trade Values Without Getting Punched
“So what will you give me for my trade?” The customer eyes you up with the intensity of a Turkish carpet trader at the Grand Bazaar in Istanbul. You look at his gleaming 9-year-old freshly washed ride and take in the custom paint job. It truly is a piece of work. You’ve probably seen this
The Cash Customer: Swing At the Conversion Every Time
Over the past several years, I’ve spent a lot of time looking at dealership numbers and talking to sales and finance managers about how they do what they do. I have been able to quantify and explain why particular behaviors, environments and approaches produce the best results in a finance office. In this three-part series,
DesignWraps CEO to Embark on Nationwide ‘Glory USA Freedom Ride’
Joan Krenning will begin her 36-month motorcycle trek this month in hopes of promoting American-made products. The tour will also raise funds for two charities: the “Wounded Warrior Project” and Laura Klock’s “Helping with Horsepower.” By the end of her journey, Krenning will have hit every Harley dealer in the U.S. and will have traveled more than 200,000 miles.
Dominion Powersports to Host Complimentary Webinar
Titled “Energize Your Spring/Summer Dealership Events,” the webinar will discuss how to drive more traffic to dealerships with open houses, demo rides and other consumer-related activities. Along with input from marketing experts, the webinar also will provide best practices on building event attendance through Facebook.
50 Below, an ARI Company, Upgrades Mobile Website Platform
This upgrade enhances the mobile shopping experience end-to-end with new layout and streamlined navigation options, easy-to-use icons for contact, phone, map and directions, hours of operation and social media sites. It also provides consumers with easy access to in-store sales and factory promotions and all of the dealership’s new and used inventory, parts, garments and accessories.
ADP Lightspeed Introduces Service Connect
In the latest release of LightspeedNXT (ver 3.9.7) and LightspeedEVO (ver 5.6), hosted users of ADP Lightspeed will have access to Service Connect, an integrated smart-help menu designed to provide answers to users’ questions without leaving their workflow. This simple, time-saving feature knows what screen the user is working from and will suggest topics to answer questions.