Yamaha Wraps Up Trade-In Program Aimed to Garner More Buyers
In June, the manufacturer launched a rather unique, one-month-long trade-in allowance promotion aimed at encouraging owners of any brand of personal watercraft to trade up to a new 2012 or 2013 WaveRunner.
Capital City Scooters
Weeks before Caitlin Didier’s shop opened, her husband suffered a fatal heart attack. But that didn’t stop her from pursuing her passion.
The Buzz About Electric Motorcycles
Would-be players have come and gone, but the corner has finally turned and electric motorcycles are now a viable alternative for powersports dealers.
Suzuki Reports Sales Gains for June
Overall, June 2013 sales were nearly 30 percent stronger than the same month last year. The largest sales gains were realized in the standard motorcycle category, including the 2013 Suzuki SFV650, which reached Suzuki dealership sales floors earlier in the month. Across other categories, Suzuki made strides over last year’s same-month sales.
Dominion Powersports Solutions to Host Sales Department Webinar
Titled “Strategies to Fix What’s Wrong in the Sales Department,” this session will focus on logging, or collecting personal contact information, from consumers who walk into our stores and making an effective follow-up phone call to consumers who have come into the store and left without purchasing a unit. The session will take place Thursday, July 11 at 11 a.m. PDT.
MIC Continues to Grow New Dealer Membership Class Advisory Council
Kim Harrison, general manager of Coleman Powersports in Woodbridge, Va., and Jim Foster, owner of Killeen Powersports in Killeen, Texas, are the newest additions to the council.
Gart Sutton & Associates Announces Fall Schedule of Management Courses
As part of the In-Depth Dealership Education, Accountability & Leadership education system, these classes are designed for department managers, general managers and dealer principals. Students will learn the latest best business processes to increase productivity, profitability and customer retention.
Shorai Inc. Adds New Marketing Manager
Phuc Lam’s new role at Shorai will include creative concept design and approval for print and digital media, social media marketing, on-site media relations for industry events, development of new website design and brand expansion, as well as management of sponsorship opportunities for the company.
nizeX Partners with MIC BankCard Program
The initiative aims to help dealers optimize efficiency while providing them the absolute lowest credit card processing rates in the nation. The average dealer will save more than $5,000 per year.
The Bank Conversion
Swing at the Conversion Every Time, Part 3
Say Goodbye, Sweetheart
As the number of women in the powersports world continues to grow, it’s important to treat them with the same respect as you do your male customers.
How to Negotiate a Great Deal
Your ability to effectively negotiate is vital to your business success.
Summer Service Sales Strategies
Incentives, promotions and other methods to make your shop a summer destination for customers.
Mobile Security Reality Check
Your smartphone, whether you want to admit it or not, is your lifeline. Read on to find out how you can give it the utmost protection.
Capitalize on Business Opportunities
We’ll be comparing April data from a good-performing metric 20-group with the National Norm (NN) numbers and the averages for the Top 5 dealers for this group in each category. Well, the total store sales figures are looking better than last month — at least for this group and for the Top 5 dealers. The
Piaggio Unveils 2014 Fly Scooter Models
The Fly 150 3V features a three-valve engine for more power and fuel efficiency, while the Fly 50 4V is equipped with a 50cc four-stroke, four-valve engine. Both models feature a low seat height of 29.9 inches and a large ergonomic seat for two-up riding.