Capitalize on Business Opportunities
We’ll be comparing April data from a good-performing metric 20-group with the National Norm (NN) numbers and the averages for the Top 5 dealers for this group in each category. Well, the total store sales figures are looking better than last month — at least for this group and for the Top 5 dealers. The
Piaggio Unveils 2014 Fly Scooter Models
The Fly 150 3V features a three-valve engine for more power and fuel efficiency, while the Fly 50 4V is equipped with a 50cc four-stroke, four-valve engine. Both models feature a low seat height of 29.9 inches and a large ergonomic seat for two-up riding.
Suzuki Adds Three All-Black Cruisers to Boulevard Lineup
Building on the success of its 2013 Suzuki Boulevard B.O.S.S. C90T, Suzuki has added three additional all-black Boulevard cruisers to its lineup: the Boulevard C90 B.O.S.S., the Boulevard M109R B.O.S.S. and Boulevard C50 B.O.S.S.
Motorcycle Industry Council Adds Two Members to Dealer Advisory Council
Bob Althoff, owner of A.D. Farrow Co. in Columbus, Ohio, and Sandy Stroope, owner of Boat World Honda Polaris in Harrison, Ark., are the inaugural members of what will be an eight-member council. The council will advise the board and aftermarket committee, while the board will direct dealer/retailer dues revenue to market expansion, training and education, public policy and government relations activities.
Tickets Now On Sale for Harley-Davidson’s 110th Anniversary Celebration
The event will take place Thursday, Aug. 20 through Sunday, Sept. 1 in Milwaukee. Headliners include Toby Keith, performing Thursday; Aerosmith, performing Friday; and Kid Rock, performing Saturday. Each headline concert will be hosted at Marcus Amphitheater, located on the south end of Milkwaukee’s Henry Maier Festival Park (Summerfest Grounds).
Indian Motorcycle to Reveal 2014 Indian Chief at Sturgis
First introduced in 1922, the Chief is historically the brand’s most popular selling model and is widely recognized by motorcycling enthusiasts around the world as one of the most iconic motorcycles ever produced, according to the company.
How To Give Trade Values Without Getting Punched In The Face: Part Two
In last month’s issue of MPN, we discussed some ways to negotiate trade-in values of bikes with customers. For the most part, if you stick to your sales experience, knowledge of your store and knowledge about the vehicle, you should be in good shape to offer the customer the best deal without losing money. In
The Credit Union Conversion
Swing at the Conversion Every Time, Part 2
Yamaha Announces Certified Pre-Owned Program
A combination of warranty and financing promises to entice used PWC buyers into dealerships. The program promises that buyers will be able to “purchase used units with 100 percent confidence,” instead of purchasing from third-party sellers.
Motorcycle Mall
This Newark, N.J.-based dealership is a family business with a family atmosphere.
Exploring The Bicycle Cross-Over Market
Biking aficionados have more in common with your regular customers than you might think. After all, the invention of the bicycle served as the foundation for the modern day motorcycle. You might be surprised at the overlap between both markets.
You Can’t Manage It If You Can’t Measure It
We’ll be comparing March data from a good-performing metric 20-group with the national norm numbers and the averages for the Top 5 dealers for this group in each category. Hmm … total store sales are down from last year through March. As you will see below, this is not attributed to unit sales. The overall
Harley-Davidson Motorcycle Dealers Ranked Highest By 2013 Pied Piper PSI
Harley-Davidson dealerships were top-ranked in the newly released 2013 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success.
nizeX Opens New Customer Contact Center
While nizeX has long served the support needs of its Lizzy software customers via phone, email and PDM, this new, U.S.-based customer contact center offers an innovative new way to support the needs of powersports dealers.
Selling to the Adventure Motorcyclist
Adventure motorcycling is a mindset; a way of approaching the world. It’s a means of expression; riders want to live out their dream adventures or maybe just look like they are. The way you approach your customer is key to success with this segment of the market.
Motorcycle Industry Council Launches ‘Revive Your Ride! Win Big Spring Giveaway’
From now through June 30, the powersports promotion offers customers a chance to win one of 50 aftermarket prizes and gift certificates, aiming to drive traffic to dealerships across the country. Each participating dealer receives two free promotional posters and can also access downloadable banners, postcards and other digital materials – all for free – on the Revive Your Ride! website.