ARI Network Services (OTCBB: ARIS) has announced that 50 Below, an ARI company, upgraded its mobile website platform for its powersports customers.
Mobile sites allow user‐friendly access to dealer websites from smartphones without requiring users to download a special application. This upgrade enhances the mobile shopping experience end‐to‐end with new layout and streamlined navigation options, easy‐to‐use icons for contact, phone, map and directions, hours of operation and social media sites. It also provides consumers with easy access to in‐store sales and factory promotions and all of the dealership’s new and used inventory, parts, garments and accessories.
“We are committed to providing our customers with the most effective online presence in the industry, giving them an advantage in an increasingly competitive marketplace," said Jon M. Linvet, chief marketing officer and vice president of product for ARI. "Turning mobile visitors into lifelong customers is a very important part of that solution. A comScore study shows that four out of five consumers use smartphones to shop.
"Having a strong mobile presence is no longer optional — it’s mandatory,” he continued. “Providing mobile users with a better shopping experience will help turn more visitors into buyers.”
Added Johnny Johnston, Snyder Powersports, “Our website generates a lot of orders already. The enhanced mobile version will make it even easier for smartphone users to shop and place orders. It’s a great addition to what we’re focused on every day – making more sales.”
To view a mobile‐optimized site, visit www.arrowheaddemo.com on a smartphone.
