OEM Update: 2018 Recreational-Utility Vehicles
The evolution of the Side-by-Side market continues in 2018 with more new models being introduced for the utility market and crossover recreation and trail markets.
MARKET UPDATE: RUVs Rocking! ATVs Rolling!
The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell
Shifting Gears: Printing All The News That Fits (Sep.)
After 15 years Vance & Hines VP John Potts has shifted gears. “It has been a great ride, but it is time to change my road,” said Potts. “It has been an incredible life experience working with the team at Vance & Hines. From Japan to Australia, this is truly one of the best brands
Oh, The Places You’ll Go: ARGO Continues to ‘Go Anywhere’ by Launching an ATV lineup
“It’s the most fun you’re going to have under 25 mph,” says Brad Darling, president of ARGO, speaking about ARGO’s XTVs. The ‘Go Anywhere’ extreme terrain vehicle manufacturer was back again this year with a new ride-and-drive event at ERX Motor Park located outside Minneapolis. Following its event last year in Austin, TX, where ARGO
ARGO Selects New Advertising Agency of Record
ARGO, the amphibious Xtreme Terrain Vehicle (XTV) manufacturer, announced it has selected boatBurner as its creative advertising agency of record for the brand’s 2018 model year line-up.
Shifting Gears (June): Printing All The News That Fits
Former director of federal affairs in the MIC, SVIA and ROHVA Government Relations Office, Duane Taylor is now executive director of the National Off-Highway Vehicle Conservation Council (NOHVCC). “We are excited that Duane’s leadership at NOHVCC will help our joint goal of furthering a positive future for responsible OHV recreation,” says his former boss, MIC
Red Line Oil Powersport Products for UTV and ATV
Red Line Synthetic Oil now offers a series of motor oils, gear oils and a lube kit for some of the most popular powersports applications in the marketplace. Red Line launched its 10W50 Powersports Motor Oil and new UTV/ATV Gear case Oil.
Pavement, Powder and Everything in Between
Textron Specialized Vehicles Welcomes Arctic Cat and Outlines the Future Just one day prior to Arctic Cat being bought by Textron Specialized Vehicles, Eric Mercer, the owner of Velocity Powersports in Victoria, Texas, made the tough decision to terminate the Arctic Cat line from his dealership. “If I knew that was going to happen I
ARGO Appoints Powersports Veteran Gary Nelson to New Promotions Manager Position
ARGO has announced it has hired powersports industry veteran Gary Nelson as the brand’s Promotions Manager, effective immediately. The Promotions Manager role is a new dedicated position for the company and comes following the announcement that ARGO doubled its sales staff recently.
Chris Lindstrom Appointed MAG Off-Road Group President
The MAG Off-Road Group has announced the appointment of Chris Lindstrom as its new president. The MAG Off- Road Group was formed in early 2016 and is comprised of DragonFire, QuadBoss, Renthal, ProTaper and MSR Hard Parts.
OEM Report Cards
First Quarter Results Last month we sent out a survey to a random sample of readers to help gauge the performance of manufacturers for the first three months of the year. We wanted to know whether a recent USA Today article that stated sales were up was in fact true. Below are the unvarnished results.
ARGO Names New Vice President of Engineering
ARGO XTV has announced it has named powersports industry veteran Doug Braswell, as vice president of engineering, effective immediately. The vice president of engineering role is a new dedicated position created to spearhead the innovation and development of the next generation of ARGOs.
Garage Composites Update 2017
Lemco Legacy Lives On Have you heard of Garage Composites? You should if you plan to successfully operate a dealership! How about the name Lemco? Ring any bells? Back in the day, Lemco was the foremost dealer training organization in the nation – and founder Ed Lemco was the dealers’ leading champion. Garage Composites co-founders
OEM Update: 2017 Snapshot
A Glimpse at What Has Been Released in the Market Thus Far Still just a few months into 2017, numerous OEMs have been announcing new models to the market, and some have even hinted at what’s in store for 2018 models. Excelsior-Henderson Some OEMs such as Excelsior-Henderson are using 2017 to try and make a
Babbitt’s Online
For some time, Babbitt’s has been a major player on the Arenacross circuit, with Team Babbitt’s Gavin Faith earning the No. 1 plate in 2016. His teammates, Travis Sewell and Jacob Hayes, are cleaning up at stadiums nationwide. When not at the track, the online arm of Babbitt’s sells OEM parts and accessories, as well
Printing All the News That Fits: December
[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell
