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Record Number of OEM Exhibitors Coming to AIMExpo

The American International Motorcycle Expo (AIMExpo) is less than three months away and in just its third edition the long list of OEM exhibitors who will be showcasing new products this October 15-18 at the Orange County Convention Center in Orlando has expanded to the largest number yet.

Shifting Gears: May 2015

Digital media guy shifts gears: Justin Dawes has left MotorcycleUSA.com.

Shifting Gears

Since December was MPN’s annual Buyer’s Guide we missed a month’s worth of lane changes and shifting job positions. Some of the biggies, such as Western Power Sports merging with Marshall Distributing and Italian moto apparel outfit Dainese being sold to Investcorp for $162 million may be old news to you, but it is the people that really make this industry, so bear with us while we get caught up!

DragonFire Harness Anchors

DragonFire has launched new harness anchors and the expanded “black belt” program. All DragonFire safety restraints now come standard with memory foam padding and enamel coated hardware, while the anchor kit is an all-new approach to protection. DragonFire’s new harness anchor weighs less, works better and is easier to install. Anchors are now available for

16th Annual Sand Sports Super Show

Epicenter of the UTV Industry

Streamline Over-Sized Brake Kits for Polaris RZR

Streamline Brakes & Controls front and rear 270mm oversize brake kits for the Polaris RZR XP 1000 and RZR 4 XP 1000 UTV offer simple bolt-on installation to the OE spindles and deliver big brake stopping power for track, dunes, trails, and snow.

Mike Martinez Named New Chair of Specialty Vehicle Institute of America

Mike Martinez, vice president – recreation vehicle operations at Yamaha Motor Corporation, USA, was elected as the new chair of the Specialty Vehicle Institute of America board of trustees at the most recent board meeting in Irvine, Calif.

UTV and ATV Brands By The Numbers

Face it, given the economic downturn of recent years, selling ATVs and UTVs has been a hard way to make an easy living. However, being objective and rational, it looks like the market is making a comeback.

Ron Wood Racing Polaris RZR XP1000 Dual Exhaust

The Wood complete dual exhaust system features a full-length radius tapered megaphone with reverse cone configuration before entering into the muffler canisters. Larger diameter headpipes, spring loaded for engine movement, are featured for a balanced system.

Vetesniks Power Sports

Steady Growth of a Powersports Powerhouse of the Upper Midwest

Hein Gericke Reportedly Bought by Chinese Investors

Following its insolvency filing in December, industry reports suggest that Hein Gericke Deutschland GmbH has been acquired by the Barcelona headquartered group of Chinese investors that is headed by Arthur Liao, the owner of Chinese helmet manufacturer LS2.

DragonFire HighBacks

According to the company, the deep bucket design forces riders to sit in the seat rather than on it. The HighBack seats are slotted specifically to accommodate full four-point harnesses instead of a lap belt. For those with waist sizes 42 inches and above, there is the HighBack XL version for the RZR.

Expanding The Sales Envelope

Have you earned the right to drive new business to your shop? Most owners and managers need to walk themselves through a cleansing exercise that will identify which departments/employees are selling, and which ones are simply clerking.

Maximize Dealership Performance

The only way to make the most of your business is to have very good people complimenting a very good, pre-existing process.

Keep Your Dealership’s Priorities Straight

Get Your Dealership’s Priorities In Line or You’ll Quickly Be Out of Business

Beard Torque Seat

The Torque seat from Beard positions the driver in the correct stance for ultimate control. It features energy-absorbing suspension technology, oversized harness slots and an aggressive design to match the lines of today’s high-performance UTVs.