ARGO Selects New Advertising Agency of Record

ARGO, the amphibious Xtreme Terrain Vehicle (XTV) manufacturer, announced it has selected boatBurner as its creative advertising agency of record for the brand’s 2018 model year line-up.

The St. Paul, MN-based agency has been tasked with leading all advertising and branding work in an effort to build on the brand’s growing market share of the powersports industry.

“With a visionary leadership team that has a strong creative strategy for setting ARGO apart within the increasingly cluttered powersports space, boatBurner also has a deep understanding of our business and customers. The team has consistently produced powerful creative and strategic work for their clients and we’re looking forward to working with them as they develop the brave ideas and innovative thinking that are needed to take the ARGO brand to that next level,” commented Brad Darling, ARGO XTV president.

“We are extremely excited to build on the strong heritage and customer loyalty that the ARGO brand has built over its half century history. Having had the opportunity to experience the new 2018’s just a few weeks ago, the team is revved up and ready to ride shotgun as we seek to disrupt and challenge the powersports category with an integrated multi-platform communications plan. Now, it’s time to strap on our helmets and get to work,” added Teddy Hobbins, boatBurner CEO.

boatBurner will work with ARGO’s marketing team through its St. Paul, Minnesota office. The agency onboarding has already started. Prior to founding boatBurner, the team amassed a variety of client experience including Arctic Cat, DreamWorks and Bridgestone Tires.

Links:

ARGO

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.