First Quarter Results
Last month we sent out a survey to a random sample of readers to help gauge the performance of manufacturers for the first three months of the year. We wanted to know whether a recent USA Today article that stated sales were up was in fact true. Below are the unvarnished results.
A recent USA Today report says unit sales are up this year, is this true in your dealership?
Yes: 58% No: 42%
Comments:
-Yes, dirt products are up for us.
-About the same as last year.
-I believe it is about average for this time
of year, with spring right around the corner.
Which OEM has been the best seller this spring?
Polaris: 18%
Honda: 10%
Yamaha: 10%
BRP: 9%
Can Am: 7%
Harley: 7%
Kawasaki: 4%
BMW: 3%
Suzuki: 3%
None: 7%
Other: 16%
(Aprilia, Arctic Cat, KTM, Moto Guzzi, Vespa, Victory, Zero Motorcycles)
What makes them your top performing OEM (price, financing, new model)?
Price: 20%
New Model: 18%
Brand: 12%
Financing: 11%
Model: 7%
Rebates: 5%
Quality: 4%
Performance: 3%
Warranty: 3%
Incentives: 3%
Selection: 2%
Other: 11%
(Different Features, Market Share, People, Programs, Service, Style, Supply/Demand, Value)