Apparel Pro: Rain Gear
Wherever your dealership and customers are located, no rider is immune to rain — except maybe those in California. Nonetheless, selling apparel that addresses Mother Nature’s demands is a must.
50 Years of Powersports in Michigan’s Upper Peninsula
Cycle City’s story began with an ice cream stand in Escanaba, in Michigan’s Upper Peninsula, and is now in its third generation of owners.
Shop Talk: Let’s Review
While speed and accuracy can certainly improve performance, it can also lead to missing opportunities.
A Skeptic Goes Electric: Zero Motorcycles SR/F Test Ride
Electric is all the rage right now; from Harley-Davidson’s LiveWire to the Energica Ego, the future of gasless motorcycles is coming to fruition.
Venturing into New and Exciting Markets
Most motorcyclists are, by nature, adventurers; otherwise, they’d probably stick to their caged vehicles.
Fay Myers Motorcycle World: Dusting Off the Ashes to Shine Bright Again
Fay Myers began his powersports dealership legacy in 1948, turning his enthusiasm from a hobby into a thriving business.
F&I: You Make Money When You Buy, Not When You Sell
Most of us have heard the saying “you make money when you buy, not when you sell.” It’s about buying the inventory at a cost that gives you enough margin when selling it in the competitive market that we all live in.
Shop Talk: Dead Wood Doesn’t Burn
What about your staff? Are they dried wood or dead wood? Are they tempered for the task and able to burn hot for a long period of time or have they decided to serve the rest of their time living in their former glory?
Quail Motorcycle Gathering 2019
The Quail Motorcycle Gathering in Carmel, CA, just celebrated its 11th year, with more than 3,000 attendees exclaiming over the 350 spectacular motorcycles on display.
Powerhouse Motorsports
Sweeten has been in and around the powersports industry for over 50 years, owning Ski-Doo and Arctic Cat dealerships prior to opening Powerhouse Motorsports.
Apparel Pro: Open-Face Helmets
A popular trend across helmet brands is to create a product that has that “retro” feel along with 21st century protection. Typically, the helmet style of choice is the open-face to be a vessel of this trend.
PWC Update: Batteries
Any batteries that see infrequent use due to off-season storage tend to have a shorter life span, especially if they are not maintained with a trickle charger.
