OEM Update: How Did Wolf Become a Leader of the Pack?
One of the things Hammer has been able to build upon is brand loyalty with not only her dealers but core customers as well.
Reeling in PWC Customers
After the release of Sea-Doo’s Fish Pro last fall, more and more fishing enthusiasts are looking at personal watercrafts for an easier, more affordable way to hit the water.
Apparel Pro: Leather Jackets
The most memorable association of motorcycle riders and leather jackets stemmed from Marlon Brando’s character Johnny in the 1953 movie, The Wild One.
Daytona Bike Week: Mixing Business with Pleasure
Consumer events, the major ones and smaller ones alike, offer a window on the motorcycle industry for people in the business, whether dealer, distributor or custom shop.
Go Big or Go Moto! We’re Never ‘Two Tired’ to Talk Motos
McGraw Powersports offers extended service contracts (ESC) on motorcycles and powersports vehicles that include coverage of everything from engine and transmission to apparel and accessories.
PWC Update: The Groundhog Told Me To Stock My Showroom
Punxsutawney Phil, the groundhog who did not see his shadow this year, declared that we would have an early spring in 2019. If we are taking that prediction to heart, it is time to dust off those summer display racks and start preparing for a new season of enthusiastic customers.
Destination Dealership: Big Success in Big D
In 1996 when Rick Fairless opened Strokers Dallas Custom Motorcycle Shop, business grew fast, allowing him to follow it up with Strokers Ice House Bar and Grill and, eventually, RF Custom Parts, Fearless Services Insurance and Big State Fountain Grill.
Diversity Driving Success for Ducati North America
Ducati, the quintessentially Italian manufacturer of beautiful motorcycles, is looking forward to another good year. Sales are up in many of its major markets, and 2018 saw North American sales drop only slightly from their 2017 peak.
2019 Powersports Industry Profile
For the past seven years, we have surveyed a representative sample of dealers to find answers to key questions about your businesses, covering topics that range from shop operations, staffing and supply to online presence, marketing strategies and industry concerns.
Powersports Auctions: Making The Most of Your Experience
Whether you frequent auctions often, you’ve never participated in one before or you are somewhere in between the two, auctions have a lot to offer powersports dealers who are looking to amplify their pre-owned inventory.
Apparel Pro: Full-Face Helmets
Protection and proper fit should be the most important factor for customers when it comes to choosing a helmet, however full-face helmets inherently have several other benefits that you can point out to them.
Tech Tips: Scooter Repair & Maintenance
With more and more scooters on the road racking up miles, there is a greater need for service work on these machines as they cruise most parts of the earth. From the super-simple two-stroke to fuel-injected ABS models, there is a lot of diversity in the scooter market these days. Here we will go over some tips
