OEM UPDATE: Wolf Brand Scooters
Wolf Brand Scooters got its humble start in Tampa Bay, Florida, almost a decade ago. Now Wolf scooters are being carried across the country in some of the largest scooter shops in the nation.
Pit Pass: ROXOR Unveiled in Detroit
Mahindra’s ROXOR was recently unveiled to the North American market at the company’s Auburn Hills, Michigan, manufacturing facility on March 2. ROXOR’s design is a derivative of Mahindra’s licensed Willys vehicle, which has been built and sold in India since 1947, called the Thar.
Succession Planning: Every Sale Is Different
Baby Boomers are not only aging out of riding, but some are also “maturing” right out of the industry altogether. While some dealerships have a succession plan in place, many do not.
Destination Dealership: Wilkins Harley-Davidson
Wilkins Harley-Davidson has been doing business for 70 years. The dealership opened its doors in 1947 after Harry J. Wilkins came home from World War II, and married Barbara.
Western Power Sports is Flying High
Western Power Sports is flying high, literally. Starting in 2019 the Boise-based business will become the official and exclusive Power Sports Parts & Accessories Distributor for Monster Energy Supercross, the most competitive and highest-profile motorcycle racing championship in the world.
Iron Pony Motorsports
A typical dealership Iron Pony is not. Chris Jones got his start in the industry in 1974 selling only motorcycle parts and accessories out of a corner of his dad’s auto parts store. Today, Iron Pony is a “multi-channel retailer,” focusing on every possible channel to sell powersports vehicles, parts, apparel or accessories.
Off-Road Update: King of the Motos/King of the Hammers Conquers Competitors
In 2017, amidst a down year for the overall industry, both Off-Highway and Dual-Sport/ADV Motorcycles were in the black with upticks of 2.5% and 10.4%, respectively, according to the latest Motorcycle Industry Council statistics.
Shifting Gears: February
End of an era. Industry icon Arnold W. Ackerman has retired after many years of service, stepping away from his seat on the Motorcycle Industry Council Board of Directors and his chairmanship of the MIC Aftermarket/Allied Trades Committee. His decision to step aside was influenced by the need to be with his wife, who was
Sales Talk: Focusing on Female Ridership
With women riding down the road in record numbers, we are the fastest growing segment of the motorcycle marketplace, and we’re seeing the push to pull in female customers in all areas of the industry.
Apparel Pro: Off-Road Helmets
For helmet manufacturers, athlete sponsorships are a two-way street: in addition to the product visibility, they receive valuable feedback in order to continually improve their product.
OEM Update: Carducci Dual Sport SC3 Adventure
There’s a small crowd around the custom V-twin in the parking lot. Unlike most custom machines, it’s very obviously not meant for styling at the local burger joint. The dual sport Carducci prototype has taken its rider on numerous desert-riding adventures, including a three-day tour through the Mojave Desert.
King of the Motos/King of the Hammers Conquers Competitors
Billed as the toughest extreme enduro race in the United States, the King of the Motos motorcycle competition kicked off the week-long King of the Hammers (KOH) event in Johnson Valley, California.
