Apparel Pro: Selling Riding Jackets

When stocking your shelves, look for jackets that can do it all in a variety of different materials, from leather to textile, in multiple styles like cruiser, sport, racing and adventure.

Family Values and Hard Work Spell Success for Polaris Dealership

“Excellent employee morale leaves a good impression with customers and brings them back,” Cheyney said. “Getting repeat customers is huge.”

Shop Talk: Is Your Trainer King Kong?

If your dealership needs new sales people hired, and you bring in a training company who requires the student to pay, what can you expect for results?

Northern Exposure: The Serious Business and Fun of Snowmobiles

Business smarts dictate knowledge of the way your customers ride, and snowmobiling is like any other segment of powersports; there are recreational riders, serious riders and the down right enthusiasts.

Tech Tips: Winter Pre-Storage Service

If you’re not selling winterization packages, there’s still time.

F&I: All Customers Are Next Door to You – They Are Online

Your dealership needs a strategy that encourages F&I to collaborate with customers as they educate themselves about the vehicles they’re interested in.

Apparel Pro: Gloves

Technology has advanced ergonomics so gloves feel as comfortable as your skin, making movement as natural and as unrestricted as possible.

Apparel Pro: Women’s Apparel

Today, not only on the racetrack, but in all facets of powersports, women are increasingly taking an influential role and becoming proponents of the industry as riders, dealers, designers, enthusiasts and leaders.

Cascade Moto Classics Inc.

“Building a long-lasting relationship with our customers is our genuine goal. Seeing our customers as friends, we strive to ensure that they receive the best support before, during and after their purchase.”

Tech Tips: Maximize Your Service Potential

Standing out from the crowd of other bike shops and subsequently winning loyal customers doesn’t take being the best — you just need to be better.

Argo: A Different Opportunity

With over 50 years of experience manufacturing and improving their products, Argo offers a full line of amphibious XTVs and accessories to maximize their potential for all seasons and conditions.

Must-Have Winterizing Products for PWCs

Winterizing will help ensure that PWCs will be ready to hit the water when the weather warms up.