Dean promotes rider education without government involvement, and Chad believes in pro-choice for helmets, but agrees with stressing rider education.
As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
One of the hardest battles for a sales manager to wage is to achieve that crucial balance — the fight between getting all the money and giving the bike away.
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Knowledge, action and systems can be the difference in enjoying a successful profitable business in a really fun industry.