Multiples of Twelve

Defining the key target-ages of the American male as it applies to our business.

7 Key Digital Strategies

Seven powerful digital strategies that when implemented correctly will improve dealership performance.

Do you know anyone else who wants one?

How to ask for referrals without sounding like a jerk. (Part 2: The Process)

Finance & Insurance Numbers

F&I should be one of the most profitable areas of your business.

Exceptional Service

There are just as many dealers out there working as hard as they can because they just love sharing the sport with other people.

The Motorcycle Business Sucks … Clean Up Your Act

Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.

Battling Turnover

Instead of being surprised and reacting to turnover, it’s a good idea to be prepared and expect it.


Here’s to hoping April showers will bring May success for all of us.

Explosive Sales

The best salespeople can’t be managed — they’re cannons, and cannons can only be aimed.

Pre-Owned Sales Numbers

Pre-owned units present additional sales and profit opportunities for your dealership.

Leading Them On

How to ask for referrals without sounding like a jerk.

Holding On Too Long

Chalk it up to the comfort of familiarity or the avoidance of hard goodbyes.