Devils and Dealers: How to be an Employer of Choice
Is letting your people explore other employers really the realm of the devil’s playground?
Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
Euros From Tourers
Cash in on the Adventure Tourism Boom
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Destination Dealership: Cycle City of Erie
Fun for sale
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Rocky II
Sales managers often make the mistake of measuring what has happened yesterday without measuring it against what is happening in real time. Otis Hackett continues his lesson on managing individual sales encounters with customers.
Lifestyle of Longevity … Powered by the People
Chad and Dean take a closer look at some of the major players in the industry that have been playing the game for many decades and are sure to have staying power for years to come.
Total Store Gross Margins
Steve discusses a key indicator of survival in any dealership: total store gross profit margins.
Five Steps to Improve Everything
Whether your improvement initiative is large or small, the key is to start doing something fast.
Online Shoppers
The majority of consumers search for and research powersports products online before walking into the dealership to buy. As a result, the more progressive dealers are educating themselves on how to handle those Internet quote requests when they arrive.
Forget First Impressions
Underneath the dirt and grime a seemingly less-than-wealthy store browser can potentially be a repeat customer with a shared passion – anything with a motor.