2008 Editions
Destination Dealership: Steve Selzter Honda
Steve Selzter Honda Hits Home in Pennslyvania
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Steve Selzter Honda Hits Home in Pennslyvania
KYMCO USA Strengthens Its Bond With The U.S. Market
If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains...
What Your Customers Want You to Know
Managed correctly, your high performers will be great additions to your team.
Steve reviews the July P&A numbers for one of GSA's member dealers and the related TBOC averages.
Without a universal understanding of three standard sales steps by your sales team, any sales process, no matter how well designed, becomes completely useless.
Have a written plan in place for securing data and responding to a security breach.
Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and...
Racing Legend Dick Burleson Shows No Signs of Slowing Down
Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and...
In today's highly-competitive market, it is essential to have an effective F&I department to pick up the margins.
Once you realize what a word-of-mouth campaign is and how they work, you can ultimately control, to some measure, the message of the campaign.
By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!
Improve morale and increase employee effectiveness by more closely aligning your employees’ job titles with the value that they provide.
If we properly project a fun atmosphere when our customers are shopping, they are more likely to have a positive experience and keep coming back for more.
