Casual Gear Guide

The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker out of the man, or woman for that matter! That’s why we give you our annual look at casual apparel. Your customers can’t ride 24-7, but that doesn’t mean they can’t gear up to represent the lifestyle they love. Fashion wear could easily represent a major chunk of your apparel sales, but you’ve got to make sure to display these impulse items front and center in your gear department, so riders can stock up on these wardrobe staples. Our smokin’ apparel spreads on the next few pages represent just a few of the casual gear offerings for ’08 — mostly hitting on ladies looks, because let’s face it, who wants to look at a bunch of dudes in T-shirts?

Answer’s Classix tank comes in small to XL for $24.95. The cozy fleece Track Jacket runs for $50.95 and the matching pant is $38.95 complete with backside Answer badge.

The aptly named Fly Hottie Hoody is also available in blue in sizes XS-XL retailing at $39.95.

Available in small to 3XL, the simple Fly Flower Tee is available in black (as seen here) or in white for $21.95.

It’s no boys allowed over at VaVaVroom! Check out the Those Girls tee seen here in red, also available in yellow, for $26.

The VaVaVroom V-Twin look is available in a scoop tee in black, a red tank or the Vintage Twofer tee in military green, giving girls the layered look for $38.

Throttle Threads, which you may know for its Kustom Shopwear, has expanded its retail line. Seen here at left is the Skull T worn over the Superstar Thermal. At right the Glitter Crest Shop Shirt is also worn over a Superstar Thermal. Both are available through Parts Unlimited/Drag Specialties.

While not full-time apparel players, Twin Power, like many makers of hard parts and accessories, also has a softer side, giving us this trio of hot halters. Wanna represent your favorite brand? Call up their website, and chances are they carry a limited soft goods lineup.

MSR caps off both of these looks, starting with the Icon hat seen here in white, but also available in black. At right, Justyn shows off the Disorder hat. Both lids retail for $21.99. The $19.95 white Sketched shirt is just one of many casual tees for guys available from Answer. Talk to your TR rep to get the low-down on the full Answer and MSR casual gear lines.


You May Also Like

TomTom Supports BMW Motorrad’s Global Lineup With Navigation

TomTom will provide its full navigation stack to BMW’s motorcycles and mobile app.


TomTom announced it will deliver its full navigation stack to BMW Motorrad’s global lineup. Leveraging TomTom's maps, navigation and real-time traffic, BMW Motorrad's new lineup provides riders with an innovative built-in navigation experience. The new solution can also be accessed via a dedicated mobile app, available globally on both Android and iOS.

Motorcycle Grant Program to Help Deaf Students Learn to Ride

MSF has also added tips for working with deaf students and will produce videos to prepare coaches, interpreters and students.

Triumph Unveils Bonneville T120 Elvis Presley Limited Edition

With Elvis-inspired details and only 925 available worldwide, this Bonneville offers fans a piece of music and motorcycle legend.

River Road Riding Gear Now Arriving at U.S. Dealerships

River Road’s collection offers classic and modern styles with high-tech materials, featuring jackets, vests, helmets and more.

ATV Safety Institute Launches Free, Updated Safety eCourses

The “ATV eCourse” teaches essential skills for all riders, while “Coaching Young Riders” guides parents on supervising children.


Other Posts

Pied Piper Welcomes New Vice President, Clients and Partnerships

Alwyn du Toit will help new and existing clients improve their retailers’ effectiveness through Pied Piper measurement and reporting.

Kawasaki Announces Replacement Jet Ski Engines

Replacement engines are for select models, including the SX-R 160 stand-up, Ultra 160 and Ultra 310.

AudioFormz Stereo Roof Tops for Segway UT10 Crew SxS Models

New Stereo Roof Top systems unleash six levels of high-end audio performance that will enhance any off-road adventure.

Krämer Motorcycles Becomes Spec-Bike Provider for MotoAmerica Talent Cup

Young riders can develop their skills on performance-level bikes and compete for invitations to the Red Bull MotoGP Rookies Cup.