Apparel Pro: Boots
When it comes to footwear, your customers probably make a “must have” list that needs to be checked off before they make a purchase and that list should probably cover looks, comfort and protection.
Charging Up Battery Sales
While the automotive industry has simplified the process of purchasing batteries, the powersports industry is slowly catching on to factory-activated units that are ready to go as soon as they arrive on your shelf.
Performance Air Filters and Intake Systems
There is always an endless supply of so-called “performance parts” out there, and in many cases, to see a benefit, you must make additional modifications or drive or ride on an extreme level.
Apparel Pro: Snow Apparel
Your customers might prefer one-piece suits for snowmobiling; everything stays in place and there’s no extra material flopping around in the wind.
Advanced Technology: Are You Equipped to Sell Communication Systems?
While certainly not a new concept, communication systems and multi-rider connectivity continues to evolve in quality and innovation.
Apparel Pro: PWC Apparel
While our motorcycle riding customers are reaching for those mesh jackets, it’s prime selling time to our customers who take to the water.
Apparel Pro: Riding Jeans
When stocking jeans, if you are concerned about safety for your customers, know that some products have Kevlar-reinforced areas, but those won’t help if the denim jeans themselves come apart.
Pajama Shoppers: Put Your Clothes On and Get Out of the House!
Dear Ma: I hope you’re doing well up there in Heaven, we are working hard and doing good down here in Dallas. I have been thinking a lot about how business has changed over my 22 years in the Motorcycle Industry. The BEST thing that has happened to our industry in the last 20 years,
Average Wholesale Pricing Relatively Stable
Average Wholesale Pricing (AWP) in September stabilized from the lows seen in August. Compared to the last three month average, AWP for Metric Cruisers and ATVs were up 3-6%, while Domestic Cruisers, Sport bikes, MX and Side-by-Sides slid 5-8%. On a year over year basis, Domestic Cruiser AWP actually rose while other categories were down
Red Dirt, Swamp Coolers and Mad Dog 20/20
Dear Grandma and Grandpa, I hope y’all are doing well up there in Heaven and keeping an eye on us poor slobs down here on Earth. I still try to go visit Sayre, Oklahoma, and our remaining kinfolks about once a year. I always bring y’all some pretty flowers when I come up, Grandma. I
Powersport Engine Rebuilding
If you do a good job for your customers you will build a local customer base and get referrals. You’ll have another revenue stream, and you’ll have loyal customers.
Can You Hear Me Now? Selling Communications Systems Takes Patience
Riding motorcycles for the most part is a solitary endeavor. But more and more, riders are breaking the silence with new technologies available.
