Apparel Pro: Riding Shoes
According to Nancy Sinatra, “these boots are made for walking,” so that means “shoes are made for riding,” right?
Shop Talk: As Loyal as a Puppy
While I don’t know the difference between HTML and hamburger, I can tell you that there is software on the market that is less expensive than what you’re using now.
Shop Talk: If The Sky Is Falling – Stock More Helmets and Fewer Convertibles
As you look around your operation, what can you do that’s either innovative or more cost effective?
Apparel Pro: Leather Jackets
The most memorable association of motorcycle riders and leather jackets stemmed from Marlon Brando’s character Johnny in the 1953 movie, The Wild One.
Apparel Pro: Full-Face Helmets
Protection and proper fit should be the most important factor for customers when it comes to choosing a helmet, however full-face helmets inherently have several other benefits that you can point out to them.
Shop Talk: 21st Century Selling
If you want a different outcome in anything, you have to make changes. If you want to increase sales, you have to change the way you sell.
Apparel Pro: Eyewear
A thin barrier of glass or plastic can save your customers’ eyes from significant damage from wind, dirt, dust, mud and anything nature decides to throw at them.
Shop Talk: Do I Have To Work For It?
When you get into a dealership, provide solutions for all the issues, the one question dealers and managers continue to ask, “Do I have to work for it?”
Apparel Pro: Off-Road Helmets
One of the biggest improvements to helmets in recent years is the Multi-directional Impact Protection System (MIPS).
Shop Talk: Is Your Trainer King Kong?
If your dealership needs new sales people hired, and you bring in a training company who requires the student to pay, what can you expect for results?
Apparel Pro: Gloves
Technology has advanced ergonomics so gloves feel as comfortable as your skin, making movement as natural and as unrestricted as possible.
Apparel Pro: Women’s Apparel
Today, not only on the racetrack, but in all facets of powersports, women are increasingly taking an influential role and becoming proponents of the industry as riders, dealers, designers, enthusiasts and leaders.
