November 2013 Service Department Performance
Marketing your dealership is an important part of staying ahead and remaining profitable. Many dealers have improved significantly by increasing their marketing efforts.
Industry Vet Launches Personal Watercraft Content Site, E-Commerce Storefront
The Watercraft Journal, launched by Kevin Shaw, offers news, reviews and interviews. The site will also serve as the blog to online storefront Watercraft Outfitters.
Work Hard And Win: Part Two
How To Increase Your Parts-To-Labor Ratio
Body Language Spoken Here: Part 2
What You’re Silently Telling Your Customers
NPA Trend Report: Rising Demand And Rising Product Availability
November is the first month since spring to show an uptick in average wholesale price across a majority of categories. NPA feels this upward trend in average wholesale price will continue into the spring of 2014.
The Two Most Misunderstood Legal Regulations
Studying up on these two items can help you avoid the pitfalls that come with not following the law.
P-selling To P-sychos
Human beings ride motorcycles primarily because they are fun, convenient and represent a lifestyle with which we want to be connected. The machines you offer represent an emotional commitment and lifestyle expression to us – unlike the European and Asian scooter markets where they are purely tools for transportation. Harley-Davidson doesn’t sell motorcycles; it sells a lifestyle, which in turn brings the parts, pieces and ingredients along for the ride. So what are you selling?
MPN’s Year in Review: Is 2013 A Turning Point?
The staff at MPN takes a look back on our top 10 most-viewed news stories.
Blackbook – Dec 2013
Start at 6:20 for powersports
Powersports Market Creeps To Annual Slow Phase
Even though prices are down versus last month, the percentage of units being sold has gone up. Sellers appear to be letting go of these units for less money, rather than trying to hold on to them as we head into the winter months. This could be a good time to stock up on inventory for next spring if you have the cash and storage space.
Des Plaines Honda
This Chicago-based dealership ranks customer satisfaction as priority No. 1 and makes a concerted effort to give everyone who walks through the dealership an experience.
Beasley Honda
You voted, we listened. We’re proud to present this year’s Dealership Superstar: a powersports enthusiast who’s been a regular at his dealership since age 4.