Turning Points
AIMExpo was a game-changing event for the powersports industry, and we’re already looking forward to next year!
Drops In Powersports Market In Line With Seasonal Trends
The only segment up this month is snowmobile, which is only increasing by an average of $11.46 per unit.
Body Language Spoken Here
Nonverbal communication tells you what your customers won’t. Learn the 15 common nonverbal tells that you might observe during a typical day.
Digital Marketing In Our Four-Screen World
A large portion of today’s media consumption is done via “companion viewing,” in which the television is the primary screen, and the tablet or smartphone is secondary. Find out how to capitalize on this trend.
Three Keys To Persuasion
Knowing and understanding how you can use three different communication styles during your sales presentation will make you even more successful.
Work Hard And Win
C.R. Gittere and the Service Manager Pro team teach dealers how to increase your repair orders and watch profits soar.
Expanding The Sales Envelope
Have you earned the right to drive new business to your shop? Most owners and managers need to walk themselves through a cleansing exercise that will identify which departments/employees are selling, and which ones are simply clerking.
Destination Dealership: Temecula Motorsports
This dealership combats its spread-out customer population by implementing some innovative business ideas.
Made In America, Sold Around The Corner
While big box stores and online retailers continue to bite the biggest chunk out of the retail market, there’s a growing movement towards buying local, which is great news for independent retailers like you.
Focusing On F&I To Boost Sales
More emphasis is being placed on the F&I department, which is contributing to dealers’ gross profits.
Getting the Band Together: The Entwistle Effect
Your dealership is like a rock band. Think about this: You need to have the right musicians to make great music (or what I like to call “classic rock”). In addition to writing and recording memorable songs that stand the test of time, there are two primary factors that determine a band’s success: ability and
How To Use LinkedIn To Grow Your Business
LinkedIn is better than any other platform for networking. It connects you to more than 50 million affluent, ambitious and influential professionals, and since the relationships within LinkedIn are built upon trusted connections, the likelihood of generating leads from your connections is high.