Vetesniks Power Sports
Steady Growth of a Powersports Powerhouse of the Upper Midwest
HIP—ster vs. HIP—pie
It’s funny how the indicators don’t really change: clothes, music and motorcycles remain the benchmarks, but now with a fashionable twist.
Separating the Best From the Rest
At the end of every year, I like to look back and see what went well for our dealers and what didn’t go so well. This year, I noticed a definite trend in the F&I PVS (Per Vehicle Sold). Most dealers’ numbers were, on average, flat or a little bit up. When I separated the
What Makes Them Click?
How to Write a Persuasive Email That Gets Results
Do You YouTube?
The power of YouTube as a primary social channel should not be underestimated. Videos serve to boost your website’s organic search ranking, build your dealership brand and sell more bikes — which is enough reason to dive in. Getting Started The best aspect of YouTube is you don’t need to invest thousands of dollars on
December 2013 Year End Dealer Data Report
All-in-all, 2013 was a decent year. You can see from Chart 1 that total store sales were up, as was Net Operating Profit (NOP) – albeit slightly. Overall store margins slipped a small amount for the group and the Top 5, but increased slightly for the National Norm (NN) dealers. The Top 5 continue to
A Golden State, Italian Opening, Motorcycle Show and Turning 40
January was a busy month for us and for many of you as well. The AMA Supercross season kicked off in Anaheim while winter set in for most of us back East. But we did get to spend part of the time in sunny California, visiting with some of you in the industry. Seeing you
NPA Pre-Owned Monthly Recap December in Review
With 2013 in the rearview mirror, we can see that it was a year of mild contrasts inthe pre-owned wholesale market. Almost all product categories followed a normal seasonal wholesale price curve, yet several categories exhibited lower average wholesale pricing than 2012. ATV values were fairly consistent compared to 2012, while sport bikes had a
Dudley Perkins Company: 100 Years of Harley-Davidson
This San Francisco-based shop is the third-oldest motorcycle dealership in the United States. It’s been run by the same family for that entire time, with the fourth generation of the Perkins’ now involved in the business.
Highlighting The Best
A few weeks ago, I recieved an email from a concerned reader saying, in short, that our position on Independent We Stand was flawed. He nailed a number of points right on the head, like the fact that there are thousands of powersports dealers who tie their financial well-being to international companies such as Honda,
November 2013 Service Department Performance
Marketing your dealership is an important part of staying ahead and remaining profitable. Many dealers have improved significantly by increasing their marketing efforts.
Industry Vet Launches Personal Watercraft Content Site, E-Commerce Storefront
The Watercraft Journal, launched by Kevin Shaw, offers news, reviews and interviews. The site will also serve as the blog to online storefront Watercraft Outfitters.