Marketing UTV Accessories During the Holidays
Some accessories are universal must-haves, and some have special potential during the cold season.
How to Market Youth Powersports Vehicles
Getting the next generation of riders started. For families with a history of riding powersports, it may not seem like a big deal to introduce their children to youth vehicles when the time is right. But from an outside perspective, it might be hard to visualize a world where children and the powersports industry coincide
New Hires Spur Growth for HISUN
HISUN invests in its people, bringing over 200 years of powersports expertise.
Outdoor Fun Means Growth for HISUN
The company’s sights are set on expanding domestic operations and manufacturing.
ATV/UTV Market Segments: Why They Matter
No matter what your source, no matter what industry profile you read, it’s no secret that the ATV/UTV market is hot. As with other industries during this unprecedented time, supply chain shortages have hampered production to a certain point, but most OEMs have done an exceptional job of making adjustments to work through it. As
Off-Road Profitability: Selling the Right Vehicles Leads to High Margins
There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?
Adapting to the Unknown Builds OEM Success
More people than ever before are flocking to HISUN dealers throughout the country and they certainly like what they see.
Pandemic Propels OEM Growth
HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.
Picture Perfect: Driving Leads with High-Quality Content
Statistically, powersports buyers spend hours researching a vehicle online before they ever step foot into a dealership. According to a study performed by Cox Automotive, 90% of individuals surveyed considered photos to be extremely important in the decision-making process of purchasing a vehicle. Expectations are high among online shoppers, with a desire to see much
Digital Marketing Programs Connect Dealers to Customers
According to Facebook, there are over 2.37 billion monthly active users on their social media platform alone. With the touch of a button, you have the ability to reach your customers and gain new ones. Statistics show that your dealership might already have an active social media page, but are you using social media to
Call-to-Action: How to Turn Followers into Dollars
According to Facebook, over 1.5 billion people use the social media platform every day. On top of that, over 2.3 billion use Facebook every month. With the large range of potential customers available to businesses on social media, are you using Facebook effectively to generate new sales at your dealership? Call-to-Action Facebook includes a feature
Get Social: How Online Marketing Can Boost Sales
If you’ve hesitated on getting involved in online marketing, now is the time to get your feet wet. In 2019, the internet and social media has taken a prominent place in our daily lives and has no intention of disappearing. So how can dealers take advantage of this opportunity? “If leveraged to its fullest potential,
