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PODCAST: Leather Jackets

MPN discusses the benefits and features of leather motorcycle jackets and give insights to help dealers sell these products.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:

Motorcycle riders love leather. You see it in movies, TV shows and advertisements. Even those who don’t ride, aspire to achieve the look by wearing leather “moto” jackets and boots.

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The most memorable association of motorcycle riders and leather jackets stemmed from Marlon Brando’s character Johnny in the 1953 movie, The Wild One. Watching him dismount his motorcycle, clad in a sleek black jacket made everyone of the era envy him. But Brando had ample reason to choose leather over other textiles. It was not only stylish, but extremely functional. 

For more about leather jackets, click here. 

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Over the last four years, ARGO initiated a strategic plan, led by President and CEO Brad Darling, with the intentions to significantly grow the business. As a result, the Canadian-based brand doubled their team by adding industry veterans, combined with ARGO’s already seasoned staff to drive their brand to success. The ARGO team was prepared to take on the unexpected and “Go Anywhere” to overcome obstacles, even in the face of a pandemic. 

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