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Two Vespa Scooters Debut in China

The new Vespa Primavera and Sprint were unveiled with a party in Shanghai, China, one of the most promising markets in the premium segment.

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Turn 14 Distribution Adds EVS Sports to the Line Card

The partnership between Turn 14 Distribution and EVS Sports will bring customers an expanded selection of powersports protection.

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Dainese Group Announces Atlanta Flagship Location

This new location in Atlanta is an experience with racing memorabilia and full lines of protective wear.

Dainese, D-Store Atlanta
REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
How Motorcycle Gloves Enhance Grip and Control

A firmer grip creates an easier and more confident riding experience.

motorcycle gloves, grip, handlebars
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop
Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection
Airbag-Equipped Harley-Davidson Smart Vest Offers Advanced Protection

Powered by D-air from Dainese Technology and sized for men and women.

Harley-Davidson Smart Vest
Arctic Cat Spring Sales Event

Now through April 30, get up to 17% off Arctic Cat parts, gear and accessories.

Spring Sale
Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024
SUPER73-S2: First-of-Its-Kind Capsule Collection With Howler Brothers

Exclusive collaboration brings surf and outdoor culture to the booming e-bike industry with custom apparel and accessories.

SUPER73 x Howler Brothers, SUPER73-S2
2024 KTM PowerWear Collection

Get ready to race with intent.

2024 KTM PowerWear