PODCAST: Versatile Tires
Like the recipe for Coca Cola, designing the correct compound for a versatile tire can be a challenging process, but it comes with a high reward.
PODCAST: Motorcycle Armor
Armor is effective, and you need to let your customers know it. Put it to them this way. A medieval knight would not have dared to walk out onto the battlefield without donning a suit of armor.
PODCAST: FLY Racing Summer Camp 2019
MPN attended FLY Racing Summer Camp to test out their new 2020 motocross apparel line alongside riders Weston Peick and Damon Bradshaw.
PODCAST: HJC German Grand Prix
HJC Europe, based in Strasbourg, sits on the border of France and Germany, so it was only natural that a German GP was in the future for the self-proclaimed “No. 1 Helmet Company in the World.”
PODCAST: Racing Suits
The investment into technology to improve protective gear is advancing as fast as computers and cell phones and is a vital aspect of any racer’s preparation.
PODCAST: Social Media Marketing
MPN speaks with industry experts about how social media marketing can improve sales for dealerships.
Podcast: ADV Tech Tips
MPN and Cyclepedia explore ways that dealerships can help keep adventure riders on the road with helpful tech tips.
PODCAST: Leather Jackets
MPN discusses the benefits and features of leather motorcycle jackets and give insights to help dealers sell these products.
PODCAST: Desking a Deal
There are three parties to a financing deal — dealership, customer and the bank. Understanding what matters for all three parties is essential to close more deals and that’s what I call “smart desking.”
PODCAST: Tapping into the Adventure Segment
Of the nearly 30 million people who rode a motorcycle last year, 9.9 million of them ride both on-road and off-road, so there’s plenty of potential sales to the adventure rider population if you choose to tap into it.
PODCAST: Fay Myers Motorcycle World
From a devastating fire to a tragic snow storm, Fay Myers Motorcycle World survived its share of challenges by adapting to change and embracing new technology with PSXDigital’s A.I.-powered customer experience management platform.
PODCAST: Helping the Online Customer
F&I expert Emre Ucer explains how dealers can optimize their websites to help facilitate the F&I process for customers.