When choosing which tires to stock in your dealership, you want to choose items that will be valuable to not only your shop but to your customers as well. From puncture protection, durability, straight line acceleration and traction, tire manufacturers are working behind the scenes to test out different compounds to create a balance that hits the mark on every tire enthusiast’s check list.
“There are certain key attributes to a tire that allow it to be versatile,” said Chris Meyer, marketing coordinator at Maxxis. “The tire needs to have a blend of performance, light-weight and durability.”
Like the recipe for Coca Cola, designing the correct compound for a versatile tire can be a challenging process, but it comes with a high reward.
To read more about versatile tires, click here.