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PODCAST: Helping the Online Customer

F&I expert Emre Ucer explains how dealers can optimize their websites to help facilitate the F&I process for customers.

Nowadays we shop for everything online, whether we need to buy a new flat-screen TV or are looking for an Italian restaurant close by. It’s one of the reasons consumers are now pushing for that same quick, easy and transparent experience when purchasing a vehicle. This paradigm shift means that, just like your vehicle inventory, F&I needs to step online to engage and educate consumers about the process.

Your dealership needs a strategy that encourages F&I to collaborate with customers as they educate themselves about the vehicles they’re interested in, the financing they’ll need and the F&I products that will protect their investment. All of that needs to happen before they come to the dealership. In other words, we need to make the F&I department available where customers are most comfortable making buying decisions — on their laptops, iPads or smartphones. 

To learn more about F&I, click here.

You can subscribe to “Motorcycle & Powersports News: The Podcast” through your favorite podcast apps, including Apple PodcastsGoogle PodcastsSpotify and Stitcher.

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