Connect with us

News

AIMExpo: ‘Increasing Ridership — A Commitment to Building Our Future’

The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling will be shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.

Advertisement

The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling will be shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.

Advertisement
Click Here to Read More
Advertisement

“We’re excited to present the ongoing work behind this important initiative,” said Paul Vitrano, MIC board chair and senior assistant general counsel at Indian Motorcycle and Polaris Inc. “And to share the progress, findings and ideas that have emerged since the endeavor was launched earlier this year.”

The MIC retained consulting firm Centauric, whose team of researchers, scientists, engineers, and strategists brought different perspectives to the table and offered unique approaches to assessing and developing solutions to the industry’s challenge.

“Centauric conducted focus groups with riders and non-riders, interviewed motorcycle dealers and held a series of ideation and solution labs involving nearly 100 industry stakeholders, including a diverse representation of aftermarket companies, OEMs, distributors, media, and key service providers,” Vitrano said. “The results of their findings will be presented as part of the development of the strategic plan leading to a long-term industry program.” 

Industry participants at AIMExpo presented by Nationwide are strongly encouraged to attend the AIMExpo General Session. In addition to learning about the status of the long-term MIC-led effort, attendees will have an opportunity to provide input and feedback during the session. 

“Increasing Ridership – A Commitment to Building Our Future” will be held in the Union Station Ballroom of the Greater Columbus Convention Center.

Advertisement

Link: AIMExpo

Advertisement
Click to comment

MV Agusta Announces New Marketing Director

Yamaha GNCC University Registration Opens as Racing Returns

HISUN Welcomes New Business Development Manager & District Sales Manager

HONOS Set For Title Sponsorship of MotoAmerica Superbike Series

Advertisement

POPULAR POSTS

News

Polaris Announces Re-Engineered Slingshot for 2020

News

SW-MOTECH Finds New USA Branch

Changing Lanes

Harley-Davidson CEO Steps Down

Racing

MotoAmerica Announces Mini Cup for 2020

Connect