Inaugural Joseph C. Parkhurst Education Fund Live Auction To Benefit Pediatric Brain Tumor Foundation
After Cycle World founder Joe Parkhurst’s death in 2001, his family wanted to honor his legacy by donating to education. In honor of Parkhurst, The Bonnier Motorcycle Group will host its inaguaral Joseph C. Parkhurst Eduction Fund Live Auction at AIMExpo.
AIMExpo Mobile App Now Available
AIMExpo Connect offers a powerful search engine, planning tools and interactive mapping, making it easy for show participants to research companies, discover products, navigate the show floor and stay up-to-date on all show related news and events.
Getting the Band Together: The Entwistle Effect
Your dealership is like a rock band. Think about this: You need to have the right musicians to make great music (or what I like to call “classic rock”). In addition to writing and recording memorable songs that stand the test of time, there are two primary factors that determine a band’s success: ability and
How To Use LinkedIn To Grow Your Business
LinkedIn is better than any other platform for networking. It connects you to more than 50 million affluent, ambitious and influential professionals, and since the relationships within LinkedIn are built upon trusted connections, the likelihood of generating leads from your connections is high.
Kawasaki Unveils More Powerful, More Feature-Rich Ultras
While rumors of the brand’s departure from the market were indeed off the mark, so too were the hints of something radically new for 2014. Instead, Kawasaki chose to once again build on its proven strengths, bringing back both the existing STX-15F and Ultra LX, and tweaking the rest of the Ultra line both in terms of horsepower and amenities.
Destination Dealership: Temecula Motorsports
This dealership combats its spread-out customer population by implementing some innovative business ideas.
Mustang Seats Launches Campaign to Honor Breast Cancer Awareness
Through its “Comfort for a Cause” campaign, Mustang will donate $10 to the Breast Cancer Research Foundation for each limited edition seat sold during the month of October. Customers can purchase seats featuring pink ribbons, contrasting pink stitching or even entire inlays.
‘Turning Point’ Program to Kick Off AIMExpo
Hosted by veteran motorcycle television personality Greg White, the program will celebrate the history of motorcycling while also looking ahead to a brighter future, with AIMExpo serving as a driver of that success.
LeoVince USA to Distribute USWE Sports Hydration Products
Products that will be available through LeoVince USA include USWE’s full line of No Dancing Monkey 4-point harness packs, Helmet Handsfree hydration packs, bottles and Disposable Hydration Bladders.
LeoVince USA Announces New Hires and Promotions as Company Expands
LeoVince USA announces four new hires and six promotions following the purchase of LeoVince USA by Geared Up Powersports’ Tim Calhoun. LeoVince’s parent company, Sito Gruppo Industriale, continues to standardize its global expansion operations.
LeoVince USA Purchased By Geared Up Powersports
Geared Up Powersports is a California Limited Liability company owned by longtime LeoVince USA Executive Vice President Tim Calhoun. The company will continue to operate under the LeoVince USA name, with Calhoun stepping into the role of CEO and president.
British Customs Partners with Acorn Woods Communications
British Customs is a Triumph-only design and engineering firm. The partnership will offer the company public relations, marketing and social media support for its complete line of custom performance parts and accessories for the Triumph brand.
Dominion Powersports Solutions Suzuki-Dealer Webinar Now Available Online
“Rev Up Your Suzuki Service Department Strategies & Revenue” discusses successful spring and winter programs that have yielded profitable sales and CSI results for service departments. The hour-long presentation also features tips on improving online marketing, including dealership website strategies.
Kawasaki Partners with Traffic Log Pro
The move allows Kawasaki dealers to have one place to track their vehicle leads, manage these leads and convert them into sales. These leads will be moved in real time from Kawasaki to Traffic Log Pro, enabling dealers to receive email inquiries consumers make on Kawasaki’s two- and four-wheel products shortly after the consumer clicks the send button.
EVS Sports Hires New Brand Manager
Taz Sobotka, a graduate from Florida State University with a B.S. in marketing, brings a lifelong passion for motorcycles and racing to his new position. His responsibilities include the management and delivery of sales and marketing materials for distributors, along with driving sales growth through building and maintaining genuine partnerships with distributors and dealers. He is based out of EVS Sports’ central office in Walworth, Wis.
National Powersport Auctions Revamps Dealer Financing Program
NPA Dealer Financing features include tiered fee structures, no minimum or maximum credit approval, and flexibility for dealers to spend the money how they see fit, including off-the-street purchases. There is no early payment penalty and all titles qualify. NPA Dealer Financing has also streamlined the entire approval process: all paperwork and approvals will be done electronically, allowing dealers to remain in their dealerships and focus on their businesses.