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Bell Helmets Reclaims Global Powersports Market Distribution

Bell Helmets restructures sales and product development teams to prepare for global expansion. Previously, Bell was only able to distribute into the U.S., Canada, Mexico, Australia and select countries in Latin America.

Search Engine Optimization Made Easy

Optimizing a website is not a one-time deal; it’s a continuous process that you must commit to doing on a quarterly basis, especially if you want to maintain or improve your current search engine ranking. SEO should be a high priority line item in your marketing budget, and you should never put it off until later.

QuadSki Looking To Build Momentum Into 2014

The Gibbs Sports Amphibians QuadSki, a vehicle that once seemed more like a prop for a James Bond movie than a real production unit, continues to defy expectations. Part ATV and part PWC, the versatile crossover powered by a 1.3-liter BMW engine can transition from land to water in a matter of seconds and achieve

Destination Dealership: Tejas Motorsports

From its freshly baked cookies for customers to a thriving partnership with a local ATV park, this Highlands, Texas-based dealership offers an enthusiasm that’s extremely contagious.

Consumer Tickets Now On Sale for AIMExpo

Tickets are now available at www.AIMExpoUSA.com. Adult tickets are $15, and children under 12 get free admission. Consumer days at AIMExpo take place Oct. 18-20 at Orlando’s Orange County Convention Center.

Sena Technologies Inc. Joins Motorcycle Industry Council

Through the use of education on government relations, industry statistics, technical support and relationships with other MIC members, Sena will be able to support the industry through active participation in industry issues and conversations as well as support motorcyclists through events, outreach and product experiences.

GoPro Joins AIMExpo as 250th Exhibitor

The camera manufacturer has established itself as a product synonymous with motorcycling, action sports and active lifestyles in general. AIMExpo will take place Oct. 16-20, 2013, at the Orange County Convention Center in Orlando.

Racer X Illustrated Joins AIMExpo

In activating its presence at AIMExpo, Racer X will host a large display enabling advertising and editorial staff to connect with the publication’s trade partners and readers directly. In addition, Racer X will produce exclusive videos and other unique content directly from AIMExpo for posting on Racer X Online and through its social media channels.

What Makes Your Dealership Unique?

Is your business family-owned? Do you have some sort of specialty or “niche” market you cater to? What about a calendar jam-packed with events for customers? Play up your uniqueness to set you apart from the competition.

Capital City Scooters

Weeks before Caitlin Didier’s shop opened, her husband suffered a fatal heart attack. But that didn’t stop her from pursuing her passion.

The Buzz About Electric Motorcycles

Would-be players have come and gone, but the corner has finally turned and electric motorcycles are now a viable alternative for powersports dealers.

KYMCO USA Commits To Inaugural AIMExpo

The Taiwanese manufacturer of scooter, ATVs and side-by-sides will participate in the Orlando, Fla., event slated for Oct. 16-20. KYMCO USA will utilize booth space inside the Orange County Convention Center to showcase select 2014 powersports models, as well as offer test rides at AIMExpo Outdoors, the event’s dedicated outdoor demo space.

Suzuki Reports Sales Gains for June

Overall, June 2013 sales were nearly 30 percent stronger than the same month last year. The largest sales gains were realized in the standard motorcycle category, including the 2013 Suzuki SFV650, which reached Suzuki dealership sales floors earlier in the month. Across other categories, Suzuki made strides over last year’s same-month sales.

iON America Named Official POV Camera of Team Lucas

Team Lucas is a grassroots advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year. As part of the new and extensive marketing partnership, iON cameras will have a major presence at all motorsports events and properties operated by Lucas Oil. These include the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Drag Boat Series and the Lucas Oil American Sprint Car Series.

Zero Motorcycles and Hollywood Electrics Set Records at 2013 Pikes Peak International Hill Climb

Six production-based Zero Motorcycles competed and finished with impressive times at the annual race, held June 30, 2013.
This year marks the first-ever Electric Motorcycle Division in PPIHC’s 91-year history.

Zero Motorcycles Launches New Accessory and Apparel Line

From premium lockable hard case luggage to heated grips and seats, Zero’s new motorcycle accessories are meant to allow owners to customize their motorcycles in ways that work best for them. In addition to the accessories, Zero has also released a stylish new apparel line that includes both riding gear and casual wear.