Kawasaki Motors Corp. U.S.A. has begun sending its consumer Internet leads to its dealers through one of the powersports industry’s largest lead management provider, Traffic Log Pro.

The move allows Kawasaki dealers to have one place to track their vehicle leads, manage these leads and convert them into sales. These leads will be moved in real time from Kawasaki to Traffic Log Pro, enabling dealers to receive email inquiries consumers make on Kawasaki’s two- and four-wheel products shortly after the consumer clicks the send button.

“We’re thrilled Kawasaki is partnering with us to make it more convenient for dealers to receive their leads and then convert those leads into unit sales,” said Paul Newman, general manager of Traffic Log Pro. “With so many online marketing channels available now, it’s especially important dealers have one place to access and manage all of their leads for a more successful retail operation.”

Kawasaki dealers will continue to receive consumer Internet leads through Kawasaki’s existing, internal system. By receiving these same leads in Traffic Log Pro, salespeople and sales managers will now be able to track these leads as they progress through the sales process. Traffic Log Pro also allows for detailed lead management reporting, which can serve as the focus of sales department staff meetings, according to the company.

Traffic Log Pro works with OEMs in the powersports and marine industries, providing lead management process and accountability as well as national and regional sales activity reporting. Traffic Log Pro is part of the Dominion Powersports Solutions suite of dealer services, which includes PowerSports Network, CycleTrader.com, DMS provider ZiiOS and data provider/analysis Dominion Insights.