Marketplace Events’ Motorcycle Group has announced that the American International Motorcycle Expo (AIMExpo) will launch on the morning of Wednesday, Oct. 16 with Turning Point. AIMExpo will take place Oct. 16-20 at the Orange County Convention Center in Orlando, Fla.
“Turning Point refers to how AIMExpo has become an agent of change for the industry by bringing a long overdue energy to the marketplace,” said Kerry Graeber, marketing director for Marketplace Events’ Motorcycle Group. “As powersports’ first combined trade, consumer and media event in the United States, AIMExpo has literally changed the conversation in our industry. Mirroring the model of successful European supershows like EICMA, AIMExpo very much fills a void in the event landscape and offers an all-new direction to the powersports business.”
Launching at 9 a.m. EST Wednesday in the Orange County Convention Center’s Chapin Theater, Turning Point is the "don’t miss" kick-off for everyone – dealers, exhibitors and media – attending AIMExpo, according to Marketplace Events. Hosted by veteran motorcycle television personality Greg White, the program will celebrate the history of motorcycling while also looking ahead to a brighter future, with AIMExpo serving as a driver of that success.
The multimedia event will also feature an appearance from special guest and American International Motorcycle Champion Kenny Roberts, while AIMExpo’s own Larry Little will deliver a brief keynote message for the fast-paced 30 minute program that concludes with a ribbon-cutting ceremony at the expo hall’s grand entrance.
“From the earliest moments, we spoke of returning energy, excitement, efficiency and effectiveness to the industry in a combined B2B and B2C setting, and now we get to deliver. Turning Point will seize the moment and open AIMExpo in a powerful way that speaks to the passion we all associate with motorcycling and powersports,” said Little, vice president and general manager of the Motorcycle Group. “This is a new chapter that is only possible because the marketplace embraced our vision of ‘one place, one time, right place, right time’, for which we are so very grateful.”
