LeoVince USA is now under the ownership of Geared Up Powersports, a California Limited Liability company owned by longtime LeoVince USA Executive Vice President Tim Calhoun. The company will continue to operate under the LeoVince USA name, with Calhoun stepping into the role of CEO and president.
Sito Gruppo Industriale, the parent company of the LeoVince family of brands, is standardizing its global expansion operations. The Italy-based company has continued to expand its worldwide presence through strategic partnerships with nationally-based distributors. Now, Sito is partnering with Geared Up Powersports in an exclusive distribution agreement.
Since 2004, Fusetta LLC (formerly operated as Sito USA LLC) was the U.S. marketing and sales organization that sold and managed the LeoVince brand for the U.S. and Canadian markets. On June 28, 2013, Geared Up Powersports purchased the assets of Fusetta LLC under the direction of Calhoun.
Geared Up Powersports will continue to do business as LeoVince USA with no interruptions in its current business operations. For Calhoun, who has run LeoVince USA since its inception more than nine years ago, this is the next step toward expanding the operations of LeoVince USA and continuing to expand sales of the LeoVince family of brands throughout the North American market.
“It’s important to Sito to standardize global operations, and it was an exceptional opportunity for myself and the company. Our goal is to continue growing LeoVince USA, which has established itself as a premium source of exceptional motorcycle exhausts and carbon fiber protective pieces in the North American market,” said Calhoun. “This change will have a positive impact for the riders and dealers who have come to expect the quality and care our staff and brand offer. We now have the ability to react swiftly to changing markets, address emerging opportunities and expand our U.S. operation to include additional premium brands.”
LeoVince USA expanded its distribution in 2012, adding a second warehouse in Indianapolis to offer expedited deliveries of products to the Eastern United States and improved delivery times throughout Canada. Now, the company has warehouses on both coasts and is poised for increased growth of their distributed brand partnerships. LeoVince will continue its dealer and racing support programs with increased efforts and additional brands to grow both of these key areas going into 2014.
