Schuberth Recognizes International Women’s Day With Special Pricing for the C3W Helmet
In recognition of International Women’s Day, Schuberth is offering the award-winning C3W flip-up helmet, the world’s first modular helmet engineered specifically for women, at a reduced price of just $499 beginning Saturday, March 8th.
ADP Lightspeed and Dealership University Team Up
ADP Lightspeed has reached an agreement with Powersports Marketing, by Dealership University to provide their full training curriculum and Million Dollar Resource Vault to all ADP Lightspeed powersports dealers.
Michael Mawby Named President of Gerbing Motorsports
In his new role, Mawby will be responsible for all business functions, product and business development, sales, marketing, and manufacturing for the Gerbing Motorsport division, including all 12v business. Most recently he has been the Director of Motorsport Sales at Gerbing.
Kuryakyn Celebrates 25 Years of Innovation
Team Kuryakyn celebrates a major milestone this year. To commemorate the occasion, the team is working on a whole host of updates that focus on making the customer experience the best in the industry.
Dominion Powersports and Suzuki Create ‘Suzuki Sales Gameplan’
The Suzuki Sales Gameplan gives dealers strategies to bolster their marketing efforts across different online media channels, including dealership websites, online classified sites, social networking, mobile and more.
REV’IT! Names Tracy Motz Community Manager for US and Canada
Tracy Motz will be responsible for REV’IT! marketing efforts in the region, as well as ongoing consumer and media relations. She brings her experience as a former consultant on Madison Avenue, and as a freelance writer and photographer.
Bell Helmets Names Crown Kiwi as its New Zealand Distributor
The strategic partnership between Bell Helmets and Crown Kiwi continues the brand’s global revitalization and re-alignment efforts in New Zealand, which Bell believes is an important market in its ongoing efforts to expand and strengthen its global distribution.
Advanced Innovative Technology Names Bob Van Gorkom, Vice President
Bob Van Gorkom joins Advanced Innovative Technology, the United States headquarters and R&D development center for WONH Industries, a leading manufacturer of premium automotive parts, including the SurTrack line of new, OE-specified replacement CV axles, ATV and UTV axles.
Nakagawa Named President of Kawasaki Motors Corp., USA
Masafumi Nakagawa will succeed Takeshi Teranishi as president of the company, effective April 1. Nakagawa will transition to his new position when Teranishi leaves to assume the presidency of Kawasaki Motors Corporation Japan.
Lonski and Associates Makes Rollin Karoll Newest Team Member
A 10-year powersports executive with 30 years in management, Rollin Karoll has held key roles in marketing, sales, service, parts and inventory positions with Spectro Oils of America, Mustang Seats, Comcast and IKON. He now joins Lonski and Associates.
Shifting Gears
Printing All The News That Fits
HIP—ster vs. HIP—pie
It’s funny how the indicators don’t really change: clothes, music and motorcycles remain the benchmarks, but now with a fashionable twist.
What Makes Them Click?
How to Write a Persuasive Email That Gets Results
Do You YouTube?
The power of YouTube as a primary social channel should not be underestimated. Videos serve to boost your website’s organic search ranking, build your dealership brand and sell more bikes — which is enough reason to dive in. Getting Started The best aspect of YouTube is you don’t need to invest thousands of dollars on
Tucker Rocky/Biker’s Choice Set to Return to AIMExpo in 2014
Tucker Rocky/Biker’s Choice was one of the cornerstone exhibitors at the inaugural AIMExpo last October, and will expand its presence this year. Attendees will have the opportunity to see the latest products from Tucker Rocky/Biker’s Choice brands, as well as BikeMaster, Bully Locks, QuadBoss, and River Road Gear.
Schuberth North America Hires Acorn Woods Communications
Schuberth North America has announced its partnership with motorsport PR agency, Acorn Woods Communications, for public relations, marketing and social media support. Acorn Woods Communications is based in Huntington Beach, CA and specializes in serving clients in the powersports industry.