Tucker Rocky/Biker's Choice Set to Return to AIMExpo in 2014

Tucker Rocky/Biker’s Choice Set to Return to AIMExpo in 2014

Tucker Rocky/Biker's Choice was one of the cornerstone exhibitors at the inaugural AIMExpo last October, and will expand its presence this year. Attendees will have the opportunity to see the latest products from Tucker Rocky/Biker's Choice brands, as well as BikeMaster, Bully Locks, QuadBoss, and River Road Gear.

The American International Motorcycle Expo (AIMExpo) has announced that distributor Tucker Rocky/Biker’s Choice will return to AIMExpo in 2014, scheduled for October 16-19 at Orlando’s Orange County Convention Center. Tucker Rocky/Biker’s Choice was one of the cornerstone exhibitors at the inaugural AIMExpo last October, and will expand its presence this year.

North America’s first combined trade, media and consumer powersports event, the AIMExpo format puts brands in direct interaction with the entire marketplace. Last year, Tucker Rocky/Biker’s Choice showcased several of its key brands including Speed and Strength, Firstgear, Twin Power, Answer Racing, MSR, and ProTaper on the AIMExpo exhibit floor and, following the success of the inaugural event, plans to expand its footprint to ensure all of its brands are represented.

“AIMExpo addressed a void in this industry that was long overdue,” said Hank Desjardins, vp of marketing, Tucker Rocky/Biker’s Choice. “We were able to bring attention to our brands, introduce new product, and interact with dealers, the press and consumers, all of which was something we could never do before at a single venue. After our success at last year’s launch, we look forward to returning with our complete arsenal, presenting everything that Tucker Rocky/Biker’s Choice has to offer, to everyone.”

Attendees at the 2014 AIMExpo will have the opportunity to see the latest products from Tucker Rocky/Biker’s Choice brands, as well as BikeMaster, Bully Locks, QuadBoss, and River Road Gear.

“Tucker Rocky/Biker’s Choice took full advantage of the AIMExpo platform last year and demonstrated how a distributing exhibitor can very effectively use this groundbreaking event to great benefit,” said Larry Little, vice president and general manager, Motorcycle Group. “We were impressed by the way they embraced our vision and we are looking forward to helping them grow within AIMExpo and bring attention to all of their brands.”

With well over 200 exhibitors already committed to AIMExpo in 2014 and the return of Tucker Rocky/Biker’s Choice, the event continues to cement its place within the powersports landscape. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

Stay tuned to the AIMExpoUSA.com web site.

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.