ADP Lightspeed and Dealership University Team Up

ADP Lightspeed, a provider of dealer management solutions for powersports, marine, marina, and RV industries, announced that it has reached an agreement with Powersports Marketing, by Dealership University to provide their full training curriculum and Million Dollar Resource Vault to all ADP Lightspeed powersports dealers at no charge.

Dealership University is a training organization in the powersports industry, offering 70 online training courses and 11 certification paths designed to help dealership personnel increase sales, profitability and customer retention. Dealership University, which normally charges $495/month for their training and tools, will be fully integrated into Learning Connect, ADP Lightspeed’s Learning Management System, and offered free of charge to Lightspeed dealers.

ADP Lightspeed will also offer integration to Powersports Marketing’s Sharp Shooter Program and Web Dominator products. Powersports Marketing is a sister company to Dealership University and specializes in producing qualified leads to powersports dealers. Sharp Shooter is a direct one-to-one marketing program focused on direct mail, emails, call blasts, web banners, and event signage. Web Dominator is tool that enhances a dealer’s online presence through search engine optimization, social media marketing, and online reputation management. Both services are included with Dealership University’s training courses which ADP Lightspeed has granted its dealer clients access to.

“We are extremely excited to provide this training opportunity to our dealers,” said Greg Smith, general manager of ADP Lightspeed. “We know that for our company to be successful, our dealer clients need to be successful. The combination of Dealership University’s proven training and technical process provided by ADP Lightspeed Learning Connect will help build the essentials for efficient operations and profitability.”

“We’ve been working on this integration with ADP Lightspeed for quite some time and we look forward to positively impacting powersports dealerships across North America,” stated Tory Hornsby, executive vice president of Dealership University. “We recognized ADP Lightspeed to be a leader in the powersports industry and working with them will bring our dynamic training courses into thousands of dealerships. ADP Lightspeed is providing their dealers with an incredible value-add.”

These training courses by Dealership University are available immediately through the ADP Learning Connect portal.

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.