ROXOR by Mahindra Automotive North America is a fully customizable, off-road only, turbo-diesel vehicle designed to handle the toughest of jobs and most rugged terrain. The all-new ROXOR is a turbo diesel powered vehicle created for both utility and adventure, and Mahindra’s unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes.
ROXOR vehicles come as a base model with a standard steel body, boxed steel frame, turbo-diesel 4-cylinder engine, automotive-style five-speed manual transmission, big wheels, tires and brakes as well as a towing capacity of 3,490 pounds. The ROXOR is fully capable of navigating off-road terrain with ease and is completely customizable.
At AIMExpo 2018, ROXOR released an accessory line for the Mahindra off-road vehicles.
Many products in the accessory line have been developed in partnership with several key American-based aftermarket manufacturers, including the hard and soft bikini tops made by Bestop, a Warn winch, KC Hi-Lites light bar, Kolpin rearview and side mirrors, Kolpin grab handles and BF Goodrich or Goodyear tires. Each product can be added to the vehicle with ease, allowing drivers to select what accessories best fit their application.
Other accessories offered by the company are a windshield, dual-function pintle/ball trailer hitch, soft enclosure, heater, differential locks as well as a manual locking hub kit enabling owners to flat tow the vehicle. Every ROXOR receives a textured, scratch-resistant bed liner coating on the floorboards and cargo area.
“Due to the versatility of the ROXOR, we created a comprehensive accessory line enabling hunters, ranchers, campers and more to create the vehicle they need and want. Every driver needs something different from their ROXOR, and we are giving them the options they want to customize it for their application,” said Vice President of Marketing for Mahindra Automotive North America, Rich Ansell. “We’re also able to offer more than 400 different colors and custom wraps to give the ROXOR owner tremendous choice.”
Additional accessories are under development, including a snow plow and cabin enclosure, at the company’s Auburn Hills, Michigan facility.
The United States currently has 300 dealers and the company has just begun entering Canada with new dealers as well. All are prepared to help ROXOR customers select the best ROXOR model and accessories whatever applications they’re planning to use the vehicle for.