ROXOR to Unveil New Accessories at SEMA

At the 2018 Specialty Equipment Market Association Show in Las Vegas, ROXOR by Mahindra Automotive North America will debut its accessory line for their all-new off-road vehicle.

The turbo-diesel, four wheel drive, off-road only vehicle is the first of its kind to hit the market, and now full customization is possible with the latest accessories designed by the company. ROXOR will have a vehicle on display in booth 38007 inside South Hall, and their sales and marketing mobile exhibit rig parked outside in 61027 will feature the accessories as well as several specially-built ROXOR models.

ROXOR comes standard with a steel body, boxed steel frame, turbo-diesel 4-cylinder engine, automotive-style 5-speed manual transmission, big wheels/tires/brakes and a huge towing capacity of 3,490 pounds.

The company’s official accessory line includes products from key American-based aftermarket manufacturers: Warn Industries winch and front locking hubs, Bestop bikini soft top and full enclosure, KC Hi-Lites light bar, Kolpin rearview/side mirrors and grab handles, BF Goodrich or Goodyear tires and OX locking differential kit. Other accessories offered by the company are a windshield, dual-function pintle/ball trailer hitch, heavy-duty bumpers with tow hooks and heater/defroster as well as an in-development snow plow. Every ROXOR receives a textured, scratch-resistant bed liner coating on the floorboards and cargo area.

“ROXOR is already an exceptional off-road vehicle capable of handling the toughest terrain and the most demanding of chores, and the accessories we offer enable owners to customize the vehicle to be able to meet their unique needs. Our vehicles can be used for ranching, off-roading, hunting, camping and can stand up to any work you can throw at it,” said Vice President of Marketing for Mahindra Automotive North America, Rich Ansell. “There is no better place to unveil our own official accessories line than the world’s largest aftermarket industry trade show.”

ROXOR currently has 300 dealers across the United States and are currently signing dealers in Canada. Every dealer will have the information available to help customers best select the ROXOR accessories for their application. Dealers will also have the complete accessory line and be fully trained to service the vehicles.

Link: ROXOR

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.