Mahindra Prevails in FCA Trade Dress Ruling

International Trade Commission has issued its final ruling and determined that the redesigned 2021 ROXOR does not infringe on the “Jeep Trade Dress” claimed by FCA.

Mahindra Automotive Supports COVID-19 Fight

The company is announcing several actions it is planning and executing from its Auburn Hills Michigan headquarters and manufacturing facility.

Mahindra ROXOR Launches Sweepstakes During Basketball Madness

Mahindra Automotive North America will be part of the college basketball tournament madness with the ROXOR Top Five Sweepstakes.

Mahindra Finance USA to Become Primary Wholesale and Retail Financing Provider to Mahindra ROXOR Dealers

Mahindra is launching several programs to encourage dealers and retail customers to choose Mahindra Finance – giving both seamless access to industry-leading products and services.

KIMTEK Adds Mahindra UTVs to Rescue Skid Unit Options

KIMTEK Corp announced that its MEDLITE and FIRELITE slide-in transport skid units are compatible with Mahindra mPACT and Retriever 750 and 1000 Long Bed and Flexhauler utility vehicles.

ROXOR Adds Distributor for Latin America

Representing multiple premium brands in the region as well as having extensive experience in powersports vehicles, Global X-Sports is perfectly aligned to represent Mahindra’s new ROXOR products.

ROXOR by Mahindra to Make SEMA Debut

SEMA Show will see the announcement of the new 2019 models while highlighting the full customizability of ROXOR.

ROXOR Unveils New Vehicle, OEM Accessories at AIMExpo

The all-new ROXOR is a turbo diesel powered vehicle created for both utility and adventure, and Mahindra’s unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes.

Mahindra Launches Category Shifting ROXOR UTV at Detroit Plant

Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side-by-Side category, ROXOR featues a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

Wells Fargo CDF Chosen as ‘Preferred Floorplan Financier’ for Mahindra-ROXOR Line

As part of the multi-year agreement, CDF will leverage over 40 years of powersports experience to deliver competitive programs, analytics and insights in support of Mahindra’s dealer development efforts.

ROXOR To Unveil New SxS March 2, Signs Up More Than 200 Dealers

The ROXOR off-highway vehicle will be revealed publicly on March 2nd at their assembly plant in Auburn Hills, Michigan.

Mahindra Vehicle Sales and Service Joins ROHVA

As a ROHVA associate member, MVSS intends to be regularly engaged in wholesale ROV distribution in North America within one year.