Turn 14 Distribution has announced a partnership with Excel, a trailblazer in motorcycle rim innovation.

“Excel’s rims are a preferred choice among top riders. This partnership marks a significant milestone in providing powersports dealers with an expanded and comprehensive selection of motorcycle rims. Excel’s commitment to innovation mirrors our relentless pursuit of excellence at Turn 14 Distribution. We are proud to build this relationship with Excel,” said Alex Lesslie, divisional purchasing manager, Turn 14 Distribution.

From its inception in Japan in 1932, Excel has been a cornerstone for innovation in motorcycle rims. Committed to serving the needs of race teams and enthusiasts, Excel crafts its rims for competition riders and weekend warriors alike. The central component of Excel’s success is the unparalleled strength of its rims. Employing state-of-the-art technology for 3-D rim design and CAE stress analysis, Excel has developed a high-quality profile for aluminum alloy. Excel is a master of extrusion design, complex multi-step forming, advanced robotics welding, hand treatments and hard anodizing. Chosen by top riders for many years, Excel engineers its rims to perform in the most extreme and challenging environments.