James Myers’ father made it clear that passing the torch at Valley Cycle Center, a Virginia-based powersports dealership, would not be like a monarchy — no simple handing over of the scepter and crown when the time came. James and his brother were going to have to earn it. Find out how James has led the dealership during key years of the pandemic and beyond.
From the beaches of North Carolina to the land of 10,000 lakes, Tim Sutherland learned to adapt and succeed with his dealerships.
Since he was a kid, Tim Sutherland dreamed about living at the beach and having a motorcycle store. Sounds sweet, right? Well, he’s probably not the only kid who had that dream, but he’s one of the few who achieved it.
It began in 2004. After 15 years of managing automobile dealerships, Sutherland and his brother David opened a small, used car business south of Myrtle Beach. The building they’d rented was bigger than they needed, so Sutherland went knocking on doors looking for something to fill the space. To his surprise, the dealer development manager at Victory Motorcycles took a chance on them, granting them a Victory dealership.
Cycling through constant changes in the industry.
Owner and General Manager Tom Schimizzi aims to build lasting relationships with the dealership’s partners and employees while serving the powersports community.
Irv Seaver Motorcycles keeps its finger on the pulse of the industry and is often a trendsetter.
For Gail Worth, if life isn’t scary, it’s not fun.
2024 brings fresh new colors and features.
The 2024 KTM 1390 SUPER DUKE R EVO has erupted into the naked segment without warning, sending a clear message to the competition: There is a new BEAST on the prowl.
New 1,170cc classic roadster and cruiser successors to the R nineT.
It’s finally here!
