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Performance Machine at 50

Quality has always been a PM hallmark. The PM focus was to excel, to be innovative, to be the best. When CNC processes were still state-of-the-art, Perry knew it was the way to go.

Destination Dealership: Durango Harley-Davidson & Four Corners Rally

When Jeff and Jodell Murray opened a Harley-Davidson dealership in Durango, CO in 2002, it filled a deficit; before that, the nearest franchise was in Farmington, NM.

Daytona Bike Week: Mixing Business with Pleasure

Consumer events, the major ones and smaller ones alike, offer a window on the motorcycle industry for people in the business, whether dealer, distributor or custom shop.

FlatOut Motorsports

Conventional wisdom in retail today warns of difficult times and constant challenges. Experts predict even more dire consequences for product-specific brick and mortar outlets such as, say, motorcycle shops.

Flying Tiger Motorcycles, St. Louis

Planning is Overrated Some businesses follow a well-defined, meticulously detailed plan, taking measured steps that lead to expected goals. Flying Tiger Motorcycles in the St. Louis suburb of Maplewood, isn’t one of them. But success has followed anyway and that’s impressive for an independent motorcycle shop born on a whim in 2010 and sustained on

The Evel Knievel Museum: Now Open

It’s not something any shop or dealership can do, constructing a two-story addition to house a vast collection of artifacts related to the world’s most iconic daredevil. But Historic Harley-Davidson (HH-D) in Topeka, Kansas has pulled off precisely that and in splendid fashion. Visitors access the new Evel Knievel Museum by a dedicated entrance, then,

Barb’s Harley-Davidson

Barb’s H-D owner Barb Borowiec began her career in eastern New Jersey, skirting metro Philadelphia, back in 1983. That was the year 21-year-old Barb Borowiec bought a Sportster at Harley-Davidson of Camden County and every time she came in to make her $79 payment she begged for a job at the small shop. “The owners

Tough Stuff H-D of Konz/Trier

Towns often become established around points of commerce such as a general store or petrol station. But a Harley-Davidson dealership? That’s a far less common basis. Yet in the town of Konz in the southwest part of Germany, the presence of Tough Stuff Harley-Davidson started a trend that developed into a commercial center, helping the entire area prosper.

Jerry Greer’s Engineering

Even with the friendliest service, the most reliable mechanical work and the quickest turnaround, competition is stiff and consumers can be picky.

Choppers Inc. Billy Lane

This isn’t the typical retail shop visit. But then, Billy Lane’s workshop is neither typical nor a retail shop. For all of its compact simplicity, it is instead much more akin to an alchemist’s laboratory, a sculptor’s studio or a madman’s proving ground; it might even be all of those. The fact is, since putting

Tramontin Harley-Davidson, Hope, NJ

It’s so refreshing to find a place like Tramontin Harley-Davidson/Honda in Hope, N.J. No, it’s not housed in a historical building or part of an urban renewal project; this dealership’s history reaches back to the bright, early days of American motorcycling, touting a family connection to Ernest “Red” Tramontin’s first motorcycle shop in Clifton, N.J., established in 1915.

Bikers’ Scenic Byway

If you’ve ever gone to the Sturgis Rally you sat in traffic, that’s a fact. But just because traffic has become a part of the Sturgis experience, that doesn’t mean we like it. What would it be worth to have a way around rally traffic? We may soon have an opportunity to buy our way out of future Sturgis rally gridlock.