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Is Your Dealership Engaging Younger Generations Online?

If you’re serious about social media and connecting with younger generations, you need to hire someone full time.

social media and dealerships
Does Your Dealership Utilize Uniforms?

Every employee should be dressed in such a way that it’s instantly obvious they’re employed there, and that they’re part of the team.

Dealerships Shouldn’t Say, ‘I Don’t Know’

Every staff member can’t know everything. I certainly don’t know everything, but to say, “I don’t know,” is inexcusable.

Do You Pay Staff on Commission or Hourly?

Keeping staff happy and motivated comes in many forms, but how they’re paid is paramount.

Racer and Dealer Sponsorship Must Be a Two-Way Street

You’re better to have no racers than the wrong racers.

Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

To E-Bike or Not to E-Bike?

When it comes to e-bikes, it’s the wild, wild West out there.

Thoughts From AIMExpo 2024

Next year, go to AIMExpo. You’ll be glad you did.